Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

‘You Have To Do Volume’: A Look At E. & J. Gallo’s Vision For Fishers Island Lemonade

‘You Have To Do Volume’: A Look At E. & J. Gallo’s Vision For Fishers Island Lemonade

There were several factors that made ready-to-drink (RTD) canned cocktail Fishers Island Lemonade an attractive acquisition target for E. & J. Gallo: premium positioning, high reorder rates, excellent taste and founder Bronya Shillo’s pioneering vision for canned cocktails. The New York-based brand agreed to be acquired by Spirit of Gallo, E. & J. Gallo’s spirits division, earlier this month.

The 5 Ways RTD Alcohol Consumption is Changing, According to NIQ

The 5 Ways RTD Alcohol Consumption is Changing, According to NIQ

Ready-to-drink (RTD) beverage alcohol consumption has grown 104% in the past two years, according to NIQ, but how are consumers making shopping decisions, and where are they enjoying the growing variety of flavored malt beverages, canned cocktails and seltzers?

Heineken USA Launches Red Stripe Canned Rum Cocktail

Heineken USA Launches Red Stripe Canned Rum Cocktail

Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.

Jennifer Lopez Launches RTD Cocktail Delola

Jennifer Lopez Launches RTD Cocktail Delola

Jennifer Lopez is the latest high-profile name to jump into the rising ready-to-drink cocktail category with the launch of The House of Delola, a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks which is set to debut this spring with its first product, Delola Spritz.

How Heritage Distilling is Building a Network of Tribal-Owned Distilleries

How Heritage Distilling is Building a Network of Tribal-Owned Distilleries

In 2017, the Chehalis Tribe, comprised of around 900 members living on just over 11 square miles of reservation in southwest Washington, decided to construct a community-owned restaurant, brewery and distillery. There was just one problem: distilling on tribal lands was illegal.

Pernod Ricard Acquires Stake in Skrewball Whiskey

Pernod Ricard Acquires Stake in Skrewball Whiskey

Pernod Ricard has made a play for flavored whiskey by acquiring a majority stake in peanut butter flavored Skrewball whiskey, the company announced today.

Fight to Widen Access to RTDs Heats Up Across Several States

Fight to Widen Access to RTDs Heats Up Across Several States

Legislative efforts to change how spirits-based ready-to-drink (RTD) beverages are categorized gathered momentum this week, as lawmakers in Texas introduced a new bill that would give greater market access to packaged spirits-based cocktails under 17% ABV, allowing them to be sold in grocery and convenience stores, while a Washington State Senate committee passed a bill to adjust how the products are taxed.