Fast-growing whiskey company Uncle Nearest has launched a unique trade mentorship program, leveraging a brand advocacy strategy its creator said is centered on investing in bartenders and building long-term relationships.

Ever since Diageo’s acquisition of Casamigos made George Clooney an overnight billionaire, there’s been a race to the shelf from celebrity-backed brands. But with the wider spirits downturn, how have these business models evolved and where do they have an edge, if at all?

The latest data set from NIQ showed a modest slowdown in sales growth for total bev-alc in the two-week period before June 29, according to analysis from Goldman Sachs Equity Research.

Spirit of Gallo is adding mezcal into its expanding super premium portfolio, while returning to top-end rum with an investment in Ron del Barrilito.

There were many ways entertainment venues aimed to keep the lights on during the pandemic— for a Hamptons bar that regularly hosted musical acts, creating a ready-to-drink (RTD) cocktail was one solution.

One-in-three consumers plan to celebrate Fourth of July weekend at bars, restaurants, and other on-premise venues, according to NIQ-owned on-premise data firm CGA.

The state-by-state battle to expand sales of ready-to-drink (RTD) cocktails continues as spirits advocates celebrated a win in North Carolina this week.

Suntory Global Spirits is continuing to bet big on ready-to-drink (RTD), announcing today Carol Robert, previously COO of Suntory Beverage and Food Great Britain & Ireland (SBF GB&I), as its new managing director of U.S. RTD.

BuzzBallz has made its spherical bottles an essential part of the brand – and it’s not eager to share. The wine-, spirit- and malt-based cocktail brand filed a lawsuit against The Beverage Ranch last week, alleging the rival company copied its patented packaging for its new SlamZees line.

Opportunities for craft beer lie in single-serve and non-alc offerings, according to Scott Scanlon, executive vice president of Beverage Alcohol at Circana.

The latest data set from NIQ shows total BevAlc sales accelerated their decline in the two-week period ending June 1, reflecting faster volume drops and slightly softer pricing growth, according to analysis from Goldman Sachs Equity Research.

Brown-Forman announced yesterday a -8% decline in reported net sales to $1.0 billion in Q4 FY 2024 driven by lower volumes of tequila and whiskey, and the broader slowdown in the spirits industry.

The Federal Trade Commission (FTC) is preparing a lawsuit against Southern Glazer’s Wine and Spirits, the nation’s largest alcohol distributor, over its pricing practices, according to a Politico report published yesterday.

Jinx Drinx is a new ready-to-drink cocktail that that comes in a pouch with patent-pending packaging that includes a sealed-in straw to mitigate drink tampering and drink and drug-facilitated sexual assault.