Gold Bar Whiskey is entering the ready-to-drink (RTD) sphere, and it’s rolling out with the support of Joe Cool himself: Hall of Fame quarterback Joe Montana.

Monster Beverage Corporation surpassed the $2 billion quarterly net sales milestone for the first time in the company’s history, reporting an 11.1% year-over-year increase in its Q2 2025 earnings report this week. However, Monster’s alcohol ambitions have faltered, falling 8.6% to $38 million.

Kratom beverage maker Mitra-9 Brands is facing a proposed class action lawsuit over allegations that its products are addictive, leading to habitual use and withdrawal symptoms.

What do you get when you offer a taste of Fear and Loathing to the Shark Tank set? It may look a bit like the Hemp Beverage Expo, which held its second edition last week in Atlanta.

Keurig Dr Pepper (KDP) has been cleared to cut ties with distributor and bottler Reyes Coca-Cola, after a Texas judge ruled last week that the soda giant has a right to not renew a long term agreement with the company.

Beer distributors are continuing to prioritize Alani Nu, even as many fret over the risk of losing the brand after its acquisition by Celsius earlier this year.

CPG talent recruitment business ForceBrands unveiled a new slate of leadership of its own today, naming Rob Ganjon to succeed founder Josh Wand as CEO after 17 years in the role.

Diageo is teaming up with consulting and investment firm Main Street Advisors for a strategic joint venture that swaps out the spirits giant’s majority ownership of Cîroc Vodka in North America for a majority stake in basketball legend Lebron James-backed Lobos 1707 Tequila.

A year and a half after its sale to Tilray Brands, energy seltzer brand HiBall is returning to retail with a launch in Whole Foods Market stores this spring.

PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.

Absolut is expanding both its ready-to-drink (RTD) and ready-to-serve (RTS) cocktail lines, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.

Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.

Anheuser-Busch is still gunning for a share of the energy drink segment, announcing today a new partnership with sports nutrition business 1st Phorm to launch a RTD energy line.

Mocktail Club, maker of a line of non-alcoholic canned cocktails, announced Monday it has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping the Arlington, Va.-based business expand across the country.