Diageo is teaming up with consulting and investment firm Main Street Advisors for a strategic joint venture that swaps out the spirits giant’s majority ownership of Cîroc Vodka in North America for a majority stake in basketball legend Lebron James-backed Lobos 1707 Tequila.
A year and a half after its sale to Tilray Brands, energy seltzer brand HiBall is returning to retail with a launch in Whole Foods Market stores this spring.
PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.
Absolut is expanding both its ready-to-drink (RTD) and ready-to-serve (RTS) cocktail lines, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.
Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.
Anheuser-Busch is still gunning for a share of the energy drink segment, announcing today a new partnership with sports nutrition business 1st Phorm to launch a RTD energy line.
Mocktail Club, maker of a line of non-alcoholic canned cocktails, announced Monday it has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping the Arlington, Va.-based business expand across the country.
Monster Beverage Corporation chief executive Rodney Sacks laid out a likely succession plan Thursday that will eventually see co-CEO Hilton Schlosberg taking over the role entirely, as Sacks is “considering” reducing his day-to-day duties sometime next year.
Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.
As it looks to scale up to meet fast-rising demand for new innovations, Liquid Death announced this morning it has closed a $67 million funding round at a valuation of $1.4 billion.
With its business expanding amid a rising U.S. energy drink category, Monster Beverage Corporation projected confidence in its widening product portfolio during its annual investor meeting presentation yesterday.
Beverage sales in the convenience channel remained “healthy” in Q3 2023, up +4.4%, despite decelerating from stronger +6.6% growth in Q2, according to the latest Beverage Bytes survey of retailers conducted by Goldman Sachs Equity Research.
As the brand’s footprint surpasses 100,000 doors across the U.S. and U.K., Liquid Death has named Stephen Ballard, a sales professional with over 25 years of experience in the alcohol space, as its first Chief Commercial Officer.
Manna Beverages & Ventures (MB&V) is set to acquire California-based co-packer Nor-Cal Beverage Company for an undisclosed sum, the company announced today. The deal is subject to due diligence and approvals.
