Whole Foods Market is back with its annual look at expected trends for the year ahead, and while the grocer focuses mainly on food, there are some signals of where beverage could be heading next.

As its annual sales surpass $100 million, premium bottled water maker Icelandic Glacial is ready to move on from its two-decade long master distribution agreement with Anheuser-Busch InBev, declining to renew a contract that is scheduled to expire next summer.

Arizona Attorney General Kris Mayes is suing Botanic Tonics, maker of the Feel Free brand of kratom and kava shots, claiming the company illegally sold its products as “energy drinks” without disclosing the potential risk of addiction.

As Recess works to scale its business in mainstream channels, the brand has enlisted a pair of experienced leaders to lend a hand.

E-commerce retail delivery platform Instacart and on-demand convenience store Gopuff have forged a promotional partnership.

Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”

The hemp beverage industry is set to receive a one-month reprieve from a looming U.S. hemp ban, as Congress has voted to pass a continuing resolution pushing the deadline to December 11, sending the bill to the president’s desk.

Congress is getting more serious about finding a regulatory solution for the hemp beverage market, with two U.S. representatives filing a new bill today aimed at establishing a proper framework to allow brands to stay legal.

While beverage makers are in a race against time to preserve legal standing for intoxicating hemp products, a majority of state Attorneys General are urging Congress to stand firm on the upcoming November ban.

U.S. Congressman Andy Barr (R-KY) introduced a long-awaited hemp legalization bill today, seeking to create a comprehensive regulatory framework for hemp-derived consumer products ahead of the looming November ban.

Despite a looming regulatory ban, hemp beverages are booming. The category grew 133% year-over-year between 2024 and 2025, according to a new report by the Hemp Beverage Alliance.

Plant-based beverage maker Elmhurst 1925 has always been ambitious in its broad approach to innovation, be it through milk alternatives, protein drinks or sour cream. Now, it’s going hard.

BevNET Live NYC 2026 kicked off with several sit-down interviews with entrepreneurs, including several in the low ABV and non-alcoholic beverage categories who discussed the rapidly changing consumer landscape.

Mass retail giant Target is expanding sales of intoxicating hemp beverages, adding the products to stores in Florida, Texas and Illinois.