The hemp beverage industry is set to receive a one-month reprieve from a looming U.S. hemp ban, as Congress has voted to pass a continuing resolution pushing the deadline to December 11, sending the bill to the president’s desk.
Congress is getting more serious about finding a regulatory solution for the hemp beverage market, with two U.S. representatives filing a new bill today aimed at establishing a proper framework to allow brands to stay legal.
While beverage makers are in a race against time to preserve legal standing for intoxicating hemp products, a majority of state Attorneys General are urging Congress to stand firm on the upcoming November ban.
U.S. Congressman Andy Barr (R-KY) introduced a long-awaited hemp legalization bill today, seeking to create a comprehensive regulatory framework for hemp-derived consumer products ahead of the looming November ban.
Despite a looming regulatory ban, hemp beverages are booming. The category grew 133% year-over-year between 2024 and 2025, according to a new report by the Hemp Beverage Alliance.
Plant-based beverage maker Elmhurst 1925 has always been ambitious in its broad approach to innovation, be it through milk alternatives, protein drinks or sour cream. Now, it’s going hard.
BevNET Live NYC 2026 kicked off with several sit-down interviews with entrepreneurs, including several in the low ABV and non-alcoholic beverage categories who discussed the rapidly changing consumer landscape.
Mass retail giant Target is expanding sales of intoxicating hemp beverages, adding the products to stores in Florida, Texas and Illinois.
Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements by using just 0.4 mg of THC and 5 mg of CBD per 12 oz. can.
Carton packaging innovator Tetra Pak broke ground on a new facility at its U.S. and Canada headquarters in Denton, Texas last month as part of an expansion of its Product Development Center.
If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).
Hiyo, the non-alcoholic (NA) social tonic brand with investment from Constellation Brands, will hit nearly 2,000 Target stores across the country.
Has bev-alc been focused on the wrong generation?
The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.
An Indiana congressman has proposed legislation to push back the upcoming hemp ban for three years, allowing more time to carve out a regulatory framework for hemp products.
