Heineken will have some extra marketing budget as its Champions League sponsorship winds down, and it appears that a decent chunk of that money is going to expanding the Dutch brewer’s presence with Formula 1 (F1).
The extended nomination deadline for the Brewbound 2025 Awards expires today, Wednesday, November 5. It only takes a few minutes, and you can submit as many nominations as you like (for yourself or others).
Brewbound’s annual awards celebrate the people, brands, products, and ideas that are shaping the future of the beer and beverage-alcohol industry. Submit your nominations by November 5.
Longtime brewers Spencer Guy and Max Myers have acquired Atrium Brewing (Louisville, Kentucky) from founders Princeton Hurst and Mark Rubenstein, the brewery announced this week. Casamigos co-founders George Clooney, Rande Gerber and Mike Meldman are launching a non-alcoholic (NA) beer in March, according to Page Six.
Brewbound’s annual awards celebrate the people, brands, products, and ideas that are shaping the future of the beer and beverage-alcohol industry. Submit your nominations by midnight tonight, Oct. 31.
Bars, restaurants and social gathering spaces are beer’s “moneyball” opportunity, National Beer Wholesalers Association VP of analytics and chief economist Lester Jones shares during the latest edition of the Brewbound Podcast. Jones is the first of two interviews this week. Adam and Amanda Kroener, the founders of spirits-based cocktail brand Carbliss, also join this week’s podcast.
One constant in beverage-alcohol’s rollercoaster 2025 has been growth in the spirits-based, ready-to-drink (RTD) canned cocktail segment. Spirits and cider sales stayed broadly stable in the two-week period ending October 18, while trends for flavored malt beverages (FMB) and seltzer worsened, according to analysis of NIQ data from Goldman Sachs Equity Research.
Heineken is building on its non-alcoholic (NA) 0.0 franchise in 2026. The company will add two fruit-forward Heineken 0.0 line extensions, as well as Heineken 0.0 Ultimate in more than a dozen markets.
The owners of Cricket Hill (Fairfield, New Jersey) have listed the brewery for sale as they prepare to retire. At 24 years old, Cricket Hill is one of the Garden State’s oldest craft breweries. Ballast Point (San Diego, California) plans to lay off 37 employees effective December 15, according to a pair of Worker Adjustment and Retraining Notification (WARN) Act notices in California filed on October 8.
One thing Josh Penney noticed after moving to Brooklyn from Los Angeles late last fall – aside from markedly less sunny weather – was a broader diversity in beer styles across brewery taprooms. “It seemed to be a wider range of things that were really appealing to everybody,” he said. “Because out on the West Coast, you might have a robust porter, but then you have, like, six different IPAs.”
Dan Kleban suspends Senate campaign; BrewDog layoffs hit U.S.; Sunset’s new GM; Outlaw rides into Texas; Lawson’s and Crowns & Hops partner on Illumin-8.
The Brewbound team recaps the 2025 Great American Beer Festival and the start of the NBWA’s Annual Convention and trade show, on the latest edition of the Brewbound Podcast, recorded in Las Vegas. Plus, an interview with Rebecca Maisel.
Check out these news items initially reported in the Brewbound Insider Newsletter October 8-10, including headlines from Stateside Vodka, the Beer Institute, Sierra Nevada and more.
Tonya Cornett thought she would end her career at 10 Barrel Brewing. She had joined the Bend, Oregon-based craft brewery in 2012, piled up competition medals for her beers and created a following at the brewery. She thrived as the brewery’s R&D brewmaster before and after its 2014 sale to Anheuser-Busch InBev.
