This week’s beer is going out to the drunk state of New Hampshire! Come for the, uh, I dunno, Dartmouth visit (🤷), stay for the tax-free alcohol sales!

Breakthru Beverage Nevada beer division VP Deacon Nauslar joins this week’s Brewbound Podcast to share how the distributor is preparing for Super Bowl LVIII in Las Vegas. Nauslar dishes on when preparations began, how much of a bump the distributor is expecting, how the event will compare to the Formula 1 race earlier this year, and how the biggest football game of the year measures up to a normal week servicing Sin City.

Welcome to Brewbound’s inaugural A Round With, a new weekly feature that grabs a round with beer industry leaders to discuss business challenges, wins … and maybe even have a little fun?

Naomi Neville is departing Allagash Brewing after 14 years of leading and building its sales team. She has helped turn the Portland, Maine-headquartered craft brewery into a regional powerhouse and the Allagash White brand into a flagship with relevance across the country.

I have good news for all COORS LIGHT Chill Train fans out there (are we sure we need the “s” on the end of “fans” here?). Yes, COORS LIGHT will be bringing back the snowy mountains train motif in their Super Bowl ad this year somehow – more specifics and creative still to come.

The Brewbound team covers the big news of the last week, including a craft-on-craft deal in New England, a private equity firm selling part of its stake in Mikkeller, a CEO change at Sapporo-Stone Brewing, another Heineken exec joining Lagunitas’ c-suite and an update on the bidding for Anchor, including a Fritz Maytag sighting.

Remember when football and beer was a thing? Yeah, I don’t either. Anyone recall seeing any beer ads in the big NFL Super Wildcard weekend games?

Drizly will be no more as of March. The week started with Uber announcing plans to shut down the e-commerce alcohol delivery platform. Brewbound editor Justin Kendall and weekend newsletter writer Sean McNulty discuss the decision and why it’s another blow for brewers.

Welcome to Brewbound’s Inside Look at the Beer Business for the week that was … Saturday, January 13, 2024. Where I have good news for any pregnant readers who are looking to publicly shame their significant others on social media! #finally

Meagen Anderson, the founder and CEO of AFicioNAdo (AFNA), joins the Brewbound Podcast to discuss the formation of the training and certification program for professionals in the adult non-alcoholic beverage space.

A look back at last week’s top stories … with gifs.

Fellow beer industry journalists Kate Bernot and Christopher Shepard join the Brewbound Podcast to recall the bev-alc/non-alc crossover brand madness of 2023, craft beer’s stormy seas and a potentially grim outlook for draft beer sales.

Before hazy IPAs became a national phenomenon, the style originated in New England. Now, the style accounts for 9% of all craft beer sold in off-premise retailers. What is next for the hazy IPA?

Bell’s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson’s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for creating brand families and how to create a halo effect across your portfolio.