News

Check out news items initially reported in the Brewbound Insider Newsletter September 21-23, including headlines from Backswing, Outerbelt and Michelob Ultra.

New Belgium Brewing CEO Shaun Belongie promised the company’s distributor partners a strategy of “radical simplicity,” with singular asks for its big three brands, rather than a monthly calendar of brand focuses.

Arizona Attorney General Kris Mayes is suing Botanic Tonics, maker of the Feel Free brand of kratom and kava shots, claiming the company illegally sold its products as “energy drinks” without disclosing the potential risk of addiction.

The full Labor Day weekend is officially on the books in NIQ off-premise scans. Total bev-alc dollar sales in the four-week period (L4W) ending September 12 totaled $8.5 billion, while volume totaled 167.5 million cases.

Sun King Brewery is changing up its operations in the Sunshine State. The Indianapolis-based craft brewery is transitioning all of its Florida production to a co-manufacturer, and is moving taproom locations.

Every year, BevNET CPG Media recognizes the brands, people and products that stood out across beverage, packaged food, beer and spirits. That might be a brand that redefined its category, a leader whose work moved the industry forward, or a marketing campaign that built real momentum.

As global consumers moderate they’re seeking stronger value, smaller formats, nostalgia, and sensory experiences, according to a new report from Mintel.

The Brewers Association (BA) has streamlined voting classes in its annual board of directors election, which is open through October 21.

New Belgium Brewing’s Daleville, Virginia-based “Liquid Center” will open to the public beginning November 6.

Front of house workers at Boston Beer Company’s Samuel Adams Boston Brewery and Taproom passed a vote to unionize Tuesday, joining the United Food and Commercial Workers (UFCW) Local 328.

Intoxicating hemp beverages as they appear now may vanish from the market in mid-December. A looming federal ban was delayed a month, but the industry hasn’t slowed down amid the existential threat. BevNET and Nosh senior reporter Lukas Southard joins the Brewbound Podcast to give a pulse check on the market, alternatives that may be in play if a ban goes into effect and why some states may ignore the ban altogether.

Check out news items initially reported in the Brewbound Insider Newsletter September 21-23, including headlines from Diageo, Boston Beer, Athletic and others.

As Recess works to scale its business in mainstream channels, the brand has enlisted a pair of experienced leaders to lend a hand.

Beer trends stayed relatively consistent through August and early September, with persistent declines across a majority of segments, according to the latest monthly report from market research firm Circana.