Please note that below is a shortened excerpt of the report on food and beverage financing trends. View the full version here.
- Beer without Hard Seltzers outperformed traditional Bev-Al categories in both value and volume trend over the L52 weeks.
- Within the traditional subsegments, Domestic Super Premium Beer demonstrated the most significant uplift in volume sales across the L12 weeks, thanks to RoS improvements in the New England division
- Larger distribution expansion supported Draft Beer in showcasing more resilient volume trends that packaged over the quarter, resulting in uplifted share for the format.
- Further contributions to this include, Draft Craft Beer was sold 4.7 times more than Packaged Craft Beer, and Draft Imported Beer increased its volume share significantly over the quarter, volume growth of top-selling origin, Irish Beer (+7.5%), likely contributed to this.
- West Coast states proved to be strongholds for Non-Alcoholic Beer, highlighting this as a key region for sales strategies to uplift the Beer type’s share across Total US.
- Over the quarter, an expanded distribution network for Non-Alcoholic Beer supported the top volume share-gaining markets Washington, Colorado and Georgia in their performance.