Elk Rapids, MI – Short’s Brewing Company of Bellaire, MI, announces updated Midwest distribution plans. In January, the company announced it would distribute Short’s brews and Starcut Ciders outside of their home state, Michigan, for the first time. Initial distribution outside Michigan began with eastern Pennsylvania in February 2016. This area will extend to Pittsburgh beginning March 19. Wilson-McGinley, a wholesale distribution company established in the 1950s and located in the historic Lawrenceville neighborhood, will be representing Short’s in the Pittsburgh area.
The launch of Short’s Brewing and Starcut Ciders in Illinois will be complete the week of March 6, and will be followed by distribution in Indiana and Ohio, beginning March 19.
Short’s has partnered with Cavalier Distributing to represent their brands in Indiana and Ohio. Cavalier was established in 1992 by Founder/President George Fisher, and is one of the only distributors in the country with a portfolio that is exclusively American craft beverages and imports. They employ more than 260 employees throughout their territories.
“For many years, six-packs of Short’s have migrated south with vacationing Hoosiers and Buckeyes. Cavalier Distributing is excited to bring Short’s into Ohio and Indiana and help people catch up with their fantastic beers from Michigan,” said Cavalier Founder/President George Fisher.
Short’s, known widely for their flagship beers and experimental brews, prides themselves on producing fearlessly creative beers handmade by people who care in northern Michigan. The company plans to begin distribution in Indiana and Ohio with flagship brands Huma Lupa Licious (India Pale Ale), Soft Parade (Fruit Rye Ale), Bellaire Brown (American Brown Ale), Space Rock (Pale Ale crafted to remove gluten); and seasonal release, ControversiALE (American India Pale Ale). This territory will also receive three Starcut Ciders brands: Pulsar (semi-dry hard cider), Octorock (semi-sweet hard cider), and Squishy (semi-sweet cider made with Michigan cherries). These brews and ciders will be available both in bottle and on draft throughout the states.
The brewery is teaming up with Cavalier to put on a number of launch events the week of April 4, where customers can meet a Short’s team member. Watch for more event details to come.