Oskar Blues Brewery Announces Multi-Year Partnership with JR Motorsports


Longmont, CO & Brevard, NC — Dale’s Pale Ale, Oskar Blues Brewery’s flagship brew and first craft beer in a can, has announced a multi-year extension with JR Motorsports (JRM). Dale’s Pale Ale will sponsor JRM’s No. 88 Chevrolet in three NASCAR Xfinity Series (NXS) races in the 2016-2017 seasons.

The No. 88 Dale’s Pale Ale Chevrolet will make its first appearance on August 19 at Bristol Motor Speedway with driver Regan Smith. The remaining two race dates will be announced at a later date. Dale’s Pale Ale will also be featured on the No. 1 Chevrolet with driver Elliot Sadler as he battles for the series championship each week for the 2016 season.

Dale’s Pale Ale became the first craft beer to achieve NASCAR sponsorship status in 2013 and primary sponsor status in 2015 with the start of its partnership with JRM.

“We had a hell of a good time racing with JRM in 2015 and connecting with NASCAR fans over red, white and blue cans of Dale’s Pale Ale,” said Dale Katechis, Oskar Blues’ Soul Founder. “At Oskar Blues, we like to buck convention and do things our way. We see a similar hard-working, hands-on, American-made attitude in JR Motorsports and NASCAR fans and we’re proud to be a multi-year sponsor of the iconic No. 88 Chevrolet.”

Smith becomes the eighth driver to pilot the JRM’s No. 88 Chevrolet in 2016, joining Josh Berry, Alex Bowman, Cole Custer, Chase Elliott, Kenny Habul, Kevin Harvick, and of course, the OTHER Dale, Dale Earnhardt Jr.

“Craft breweries like Oskar Blues are continuing to gain popularity and that is why we could not be happier with our extended partnership with Dale’s Pale Ale,” said General Manager of JRM Kelley Earnhardt Miller. “The craft beer is the perfect match for our NASCAR fans and we can’t wait see their reaction to the car.”

To learn more about the partnership and to check out a schedule for the NXS races, click here.

About Oskar Blues Brewery

Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with hand-canned, flagship brew Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Longmont, Colorado and Brevard, North Carolina, while producing 192,000 barrels in 2015. The original canned craft brewery continues push innovation with the announcement of an Austin, TX brewery in April of 2016 and creations like The Crowler while it distributes to 49 U.S. states, Washington, D.C., as well as parts of Canada, Sweden, and the U.K.

To keep up with all things Oskar Blues, visit http://www.oskarblues.com.

About JR Motorsports

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s 13-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. Now in its 15th year of overall competition, JR Motorsports races in multiple divisions, including the NASCAR Xfinity Series where it won a championship in 2014. The company also competes in the NASCAR Camping World Truck Series and owns two championships in regional late model divisions. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.