Deschutes Brewery has announced plans to expand its distribution footprint in the central and southern regions of Pennsylvania, beginning March 24.
For coverage in Dauphin, Lebanon, Cumberland, Perry, Juaniata, and Mifflin counties, the Bend, Ore.-based brewery has tapped Wilsbach Distributors. Ace Distributing will be responsible for distribution in York, Franklin, Fulton, and Lancaster counties.
Philadelphia served as the brewery’s east coast “launch pad” last June when it established distribution in the city of Brotherly Love with Muller, Inc.
The full press release is below:
Bend, Oregon — Deschutes Brewery announced today that its craft beers will be available in the Central and Southern Regions of Pennsylvania the week of March 24, 2014. The Oregon-based brewery will be working with Wilsbach Distributors in Dauphin, Lebanon, Cumberland, Perry, Juaniata, and Mifflin counties, while simultaneously launching the brands with Ace Distributing in Adams, York, Franklin, Fulton, and Lancaster counties.
Stacy Denbow, expansion manager for Deschutes Brewery, said, “It’s extremely exciting to expand further into Pennsylvania after our successful launch and continued growth in Philadelphia last year. We have chosen two strong partners in Wilsbach and Ace. Their execution in the market will certainly help us to tell the Deschutes story as we start to look toward Pittsburgh later this year.”
Beer is slated to be available to this area in mid-March, and a series of launch events in Harrisburg, York and Lancaster will celebrate its arrival. Initially, Deschutes Brewery will be offering Mirror Pond Pale Ale, Black Butte Porter, the nation’s number one selling craft porter, Chainbreaker White IPA, and its spring seasonal, Red Chair Northwest Pale Ale. The beers will be available in six-packs and draft.
Deschutes Brewery recently completed an expansion at its main facility in Bend, Oregon with a total of 10 new 1,300 barrel fermentation tanks. When all the new tanks are utilized, the brewery will have the capacity to brew more than 460,000 barrels annually to fill demand in its expanding distribution footprint.
About Deschutes BreweryÔÇ¿
Founded in 1988 as a brew pub in Bend, Oregon, Deschutes Brewery is known for brewing a diverse line-up of award winning beers including the popular Black Butte Porter and Mirror Pond Pale Ale. In 2008, the brewery opened a second pub in Portland’s Pearl District. Deschutes Brewery now ships beer to 25 states and around the world from its main brewing facility located on the banks of the Deschutes River. To find out more, visit www.DeschutesBrewery.com or follow on Facebook (https://d5skk4sh8vefq.cloudfront.net/Deschutes.Brewery) and Twitter (@DeschutesBeer).
About Ace Distributing CoÔÇ¿
Ace Distributing was founded by two brothers in 1948, initially representing the National Brewing Company out of Baltimore, Md. Through the years, Ace has grown, and today represents over 50 domestic and international breweries. Ace Distributing is proud to employ over 100 people that provide exceptional customer service throughout six counties in South Central Pennsylvania. For more information or local craft beer related events, check out The Beer Ace on Facebook (www.facebook.com/TheBeerAce) or on Twitter (www.twitter.com/TheBeerAce).
About Wilsbach Distributing ÔÇ¿
Wilsbach began operation in 1933 in a small garage in uptown Harrisburg and, after several periods of growth, eventually moved into an 80,000 sq ft facility in Harrisburg in 1999, where the company remains headquartered today. The Sourbeer Family purchased the business in 1988 and under their tutelage, Wilsbach has become Central Pennsylvania’s #1 malt beverage distributor. The company’s portfolio includes 33 of the finest domestic, import and craft suppliers from around the world. www.wilsbach.com