Ciderboys Launches Throughout Florida


Stevens Point, WI – Ciderboys hard ciders from Wisconsin have found a place in sunny Florida.

Thanks to a new partnership with Cavalier Distributing, Ciderboys unique “fruitful pairings,” which blend unexpected fresh fruit flavors with the crisp taste of apple cider, are now available across the Sunshine State. The gluten-free, carbonated hard ciders from Ciderboys Cider Co. are sold in six-packs of 12-oz bottles at retail stores, and in select bars, taverns and restaurants on draft or in bottles. Year-round flavors First Press, a traditional hard cider, and Strawberry Magic, a blend of apple cider and strawberries, are also available in 12-packs of 12-ounce cans.

Ciderboys’ seasonal flavors include summertime favorites Pineapple Hula, made with fresh Hawaiian pineapples, and Peach County, bursting with pure peach flavor; Cranberry Road, an inspired pairing of apple cider with cranberries for the fall; winter seasonals Mad Bark, spiced with cinnamon, and Grand Mimosa, made with juicy California oranges; and spring seasonal Raspberry Smash, a blend of apple cider and raspberries.

Established in 1992 by Founder/President George Fisher, Cavalier Distributing is one of the only distributors in the country with a portfolio that is exclusively American craft and imports. Cavalier is dedicated to bringing great beer and spirits to increasingly discerning, appreciative, and educated consumers in Ohio, Indiana, and Florida. Cavalier employs more than 250 employees throughout the three states and is headquartered in Cincinnati, Ohio, Indianapolis, Indiana, and Lakeland, Florida.

“Florida is a perfect market for Ciderboys refreshing hard ciders, and Cavalier Distributing, with a well-founded reputation as a craft beer authority, is the right partner to ensure Ciderboys products will be as popular and successful in the Sunshine State as they are elsewhere,” said Julie Birrenkott, Ciderboys Marketing Director.

“We are excited and proud to team up with Ciderboys and bring one of the biggest names in hard cider to Florida consumers,” said Ben Eberly, Cavalier Florida’s Sales Manager. “If you are looking for unexpected flavors and refreshment in hard cider, look no further than Ciderboys and Cavalier Distributing.”

27 states and still growing:

Florida joins 26 other states where Ciderboys hard ciders are sold. Ciderboys launched in Wisconsin in late 2012 with just two year round flavors, First Press and Strawberry Magic. Today the Ciderboys family features eight flavors. Ciderboys’ sales continue to grow rapidly, with double-digit sales gains each of the last three years. To keep up with demand, Stevens Point Brewery invested $1.5 million in renovations and upgrades in 2015.

About Ciderboys Cider Company:

Ciderboys Cider Co. is a subsidiary of Wisconsin craft brewery Stevens Point Brewery. Ciderboys Cider Co. makes its carbonated hard ciders with natural fruit and apple juice from fresh Washington State apples. The apple juice is heated to pasteurize it then fermented at cool temperatures in shining stainless steel tanks.

Ciderboys uses a special hard-cider yeast imported from France, where hard ciders have quenched thirsts since the Middle Ages. The fermentation process is cool and slow, taking approximately two weeks for each batch. When fermentation is complete, the cider goes through a filtration process that renders a clear, sparkling liquid. Ciderboys products are naturally gluten free.