Morganton, NC – Finding a Catawba beer in the state of Alabama will become easier this summer. Catawba Brewing of Asheville and Morganton, NC is partnering with United-Johnson Brothers of Alabama for state-wide distribution. Several pre-release events are scheduled during the next two weeks with full rollout in early July.
Catawba’s expansion into Alabama is the latest new market for the Western NC brewery. “We spent around $2 million over the past six months to expand capacity. We have significantly extended our market coverage in NC and SC, and have been evaluating other areas. Alabama markets keep rising to the top of the list. Their beer scene is young, vibrant, and growing, and we really feel at home there. We are excited to be a part of it!” said Catawba owner Billy Pyatt.
Catawba will enter the Alabama market with five of its flagship beers: White Zombie™, a Belgian Wit beer and the brewery’s most popular beer; Mother Trucker™, an American-style Pale Ale hopped with Magnum and Cascade; Farmer Ted, a malty cream ale that the brewery has been making since 2002; REDiculous™, a west-coast style/hop-forward IPA with copious amounts of Cascade, Citra and Magnum hops; and, Astral Bootie Beer, a session IPA that Head Brewer Kevin Sondey brewed with Astral Designs – a local Asheville outdoor footwear manufacturer. These products will be available in kegs and cans throughout the state.
About Catawba Brewing Company
Founded by the western North Carolina Pyatt family in 1999, Catawba Brewing operates a main production facility in downtown Morganton, NC; a boutique brewery/tasting room in downtown Asheville, NC; and a tasting room in Asheville’s Biltmore Village. Catawba beers can be found in NC, SC, TN, and now AL. On the web: www.catawbabrewing.com
About United Johnson Brothers of Alabama
In November 2010 MBC/United and Johnson Brothers Wine of Alabama merged to create United Johnson Brothers of Alabama, LLC. The merger combined the compatible portfolios of two of the largest distributors in Alabama. MBC/United was a subsidiary of United Distributors of Georgia a family owned company and Johnson Brothers Wine was subsidiary Johnson Brothers Minnesota also a family owned company. The combined experience in the beverage industry of the two companies and families spans more than a century. The merger created the largest beverage distributor in the state, with operations in Huntsville, Birmingham, Montgomery and Mobile which provides us the unique opportunity to service the state unlike any other distributor.