CHICAGO — “Good people drink good beer.” That’s the message imprinted on every Griffin Claw Brewing Company can. Looking to expand its distribution and bring its unique brews to more craft beer lovers, the company has launched four of its core brands in Rexam 16 oz. cans.
Norm’s Raggedy-Ass IPA, the company’s flagship brand, features a smooth, sweet body with enough malt to balance the huge hop profile of grapefruit and citrus flavors. It was awarded the Gold Medal in the World Beer Cup in 2010. Grand Trunk Pilsner is a crisp and clear Bohemian style pilsner made with true Nobel hops from the Czech Republic. El Rojo Red Ale has a strong malt character and just the right amount of hops to ensure great drinkability, while also delivering the desired bitterness reminiscent of many English style brown ales. Grind Line Pale Ale is an incredibly smooth and easy to drink American pale ale inspired by the automotive origins of Detroit’s hardworking people.
“Adding cans into our packaging mix is an excellent way for us to reach more customers and get our great-tasting craft beers in their hands,” said Dan Rogers, brewmaster, Griffin Claw Brewing Co. “Rexam has been a great partner in this process and we have been very pleased with the quality of all their products.”
Griffin Claw chose cans for its beers because of the many advantages they deliver. Cans are light weight, less expensive and help preserve beer’s freshness and integrity by providing complete protection from light and oxygen. They are durable and portable as cans are often allowed places where glass is not. And cans are the most sustainable beverage package in the world, recycled at more than double the rate of any other beverage package.
Rich Grimley, president and CEO, Rexam BCNA, says Griffin Claw’s packaging choice will help build their brand and their business. “Beverage cans provide many outstanding benefits for beer including colorful, reflective graphics that attract attention on store shelves, superior barrier protection and excellent filling, distribution and retail display economics. And cans are the best environmental choice with the highest recycle rate in the world. It all comes together to deliver outstanding value for the customer.”
Griffin Claw beers in cans are currently available at select retailers across Michigan, with capacity increasing daily.
About Griffin Claw Brewing Co.ÔÇ¿
With a mission to serve the best craft beer, Griffin Claw’s Brewing Company has a brewing and distributing facility, located in Birmingham, Michigan’s emerging new Rail District, that features a taproom and a traditional outdoor biergarten. Brewmaster Dan Rogers oversees all the brewing, distributing, and operations at its 12,000-square-foot, state-of-the-art facility. Griffin Claw is one of the first breweries to begin using Meura’s Micromash filter to deliver incredible quality with efficiencies unmatched by other brewing systems.
About Rexam ÔÇ¿
Rexam is a leading global beverage can maker. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.
We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.