Longmont, CO and Brevard, NC – Fast cars and great craft beer are teaming up for the first time ever at the Charlotte Motor Speedway (CMS)—NASCAR center of the universe. This is an historic partnership between America’s hometown sport and Oskar Blues all-American made beer.
Oskar Blues Brewery’s Super Late Model race car was just the first step. Now Dale’s Pale Ale and Mama’s Little Yella Pils will be the only craft beers available throughout CMS—at the Super Speedway, the Speedway Club, zMax Dragway and The Dirt Track. Cause craft beer and fast cars go together like moonshiners and lonesome ridge roads.
America’s first canned-craft beers, brewed in beautiful Brevard, NC, are already winding their way down from the mountains for Speed Week, which kicks off the race season with a roar the week before Memorial Day.
“We are so excited to welcome Oskar Blues here. As a facility, this ensures we deliver the best products and experience for our fans, and Oskar Blues provides that,” says Brandy Mills, CMS business development director.
OB Founder Dale Katechis says: “We just like getting after it and being competitive. Whether it’s our complex and challenging beers, the aggressive mountain bikes our bike company (www.reebcycles.com) makes or going to the race track…speed is in our blood.”
More than 1.5 million racing enthusiasts visit the Speedway annually, and those folks CAN now be craft beer enthusiasts too.
Grab a CAN of Oskar Blues Brewery’s cold refreshing voluminously-hopped Dale’s Pale Ale or crisp gold metal winner Mama’s Little Yella Pils at select concession stands, the Winner’s Circle Lounge, Whiskey River and the Fan Zone for the upcoming Coca-Cola 600 and Bank of America 500.
Now the original craft beer-in-a-can is Charlotte Motor Speedway’s first official craft brewery partner.
About Charlotte Motor Speedway
Since opening in 1960, Charlotte Motor Speedway has established itself as The Greatest Place to See the Race, offering a lifetime of memories for race fans around the world. This year, the Speedway will host three NASCAR Sprint Cup Series events and be open for more than 100 event days.
About Oskar Blues Brewery
Founded by Dale Katechis in 1997 as a brewpub and grill, Oskar Blues Brewery launched its craft-brewed beer canning operations in 2002 in Lyons, Colo. It was the first American craft brewery to brew and can its beer. Today there are more than 200 craft breweries canning beer. The original crew used a hand-canning line on a tabletop machine that sealed one can at a time. Oskar Blues Brewery in Longmont packaged 59,000 in 2011 and grew to 85,750 in 2012 while opening an additional brewery in Brevard, NC, in late 2012.