Social Media Manager

Pittsburgh Brewing Company


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Logo for Pittsburgh Brewing Company

Social Media Manager

40hrs a week

Pay - $50,000 – $80,000

 

Must be able to work weekends and late nights

 

 

Knowledge and Skills:

  • Excellent oral and written skills are a must
  • Ability to learn and adapt in a fast paced environment
  • Knowledge of Instagram and Facebook marketing
  • Knowledge of project management software (Asana and Slack)
  • Knowledge of all Microsoft Applications
  • Knowledge of Email Marketing Software (MailChimp)
  • Basic knowledge of Adobe Software (Illustrator and Photoshop)
  • Knowledge of the brewing industry is a plus
  • Ability to use a professional camera is a plus
  • 3+ years of experience in social media management is required

 

Duties and Responsibilities:

Social media

  • Respond to all direct messages and comments/questions on posts.
  • Assist in the development of content for all social media pages via the Asana calendar
  • Schedule and plan all social media posts on the content calendar
  • Work closely with our lead designer on content creation for campaigns and posts
  • Learn brand voice and identity for cohesive content
  • Coordinate monthly photoshoots with photography team
  • Create quarterly reports on page performance 
  • Research/study new trends and be able to apply them to our brand pages

Events

  • Attend all events to capture content for social media
  • Work closely with Event Coordinator on new event announcements

Email Marketing

  • Work closely with Marketing team on Tuesday and Friday Newsletter
  • New beer releases, events, merchandise and more
  • Establish the crossover between social media posts and newsletter content
  • Coordinate with Retail Manager on new merchandise releases and sales


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