Brewbound Session Winter 2017: Retail Reconnaissance with Total Wine & More

Matt Bardill, the senior manager of beer at Total Wine & More, joins Amanda Batchelet, the company's category director of spirits, in a presentation at the 2017 Winter Brewbound Session in Santa Monica, California.

In this video, Bardill and Batchelet provide a high-level overview of the Total Wine & More business, share cross-category insights, break down consumer purchasing behavior in their stores and discuss the present and future of off-premise, brick & mortar retailing.