Brewbound Frontlines: Hard Seltzer Trends During the Pandemic & How Regional Brands are Faring

Jul. 23, 2020 at 8:09 PM


On this week’s Brewbound Frontlines, Danelle Kosmal, VP of Beverage Alcohol Practice at Nielsen, analyzes hard seltzer sales trends during the coronavirus pandemic, and leaders from Press Premium Alcohol Seltzer, Nauti Hard Seltzer and Bubs Hard Seltzer discuss how their regional and national brands are competing in the fast-growing segment.

Guests include Archie Gleason, VP of sales for Bubs maker Sycamore Brewing; Amy Walberg, co-founder of Press Premium Alcohol Seltzer; and Christian McMahan, president of Wachusett Brewing Company, which makes the Nauti and Country Hard Seltzer lines; and Danelle Kosmal.

Press and Nauti are some of the earliest entrants to the category, with launches in 2015 and 2016, respectively. Bubs launched just as COVID-19 pandemic stay-at-home orders began, and Country, a line of fruit-flavored lemonade seltzers, debuted in May.

Brewbound Frontlines is live every Thursday at 3 p.m. EST and viewers are encouraged to submit questions for our panelists via text at (617) 336-8560.

Related Videos

Brewbound Frontlines 25 Videos

Playlist: Brewbound Frontlines

Aug 3, 2020 at 8:41 PM

Brewbound Frontlines: Retail Pulse Edition with Whole Foods Market’s Mary Guiver 00:51:02

Brewbound Frontlines: Retail Pulse Edition with Whole Foods Market’s Mary Guiver

Apr 14, 2021 at 10:44 PM
Whole Foods Market’s Mary Guiver joins Brewbound Frontlines to discuss the natural food store chain's resets, beer’s place within the company’s stores, and the influx of "fourth category" options.

Brewbound Frontlines: Retail Pulse Edition with Buffalo Wild Wings' Jason Murphy 01:02:04

Brewbound Frontlines: Retail Pulse Edition with Buffalo Wild Wings' Jason Murphy

Mar 25, 2021 at 2:32 PM
Buffalo Wild Wings beverage product and program innovation manager Jason Murphy joins Brewbound Frontlines to discuss the chicken wing chain’s 2021 mandate program, local beer and more.

Brewbound Frontlines with new Stone Brewing CEO Maria Stipp 00:33:17

Brewbound Frontlines with new Stone Brewing CEO Maria Stipp

Feb 18, 2021 at 1:18 PM
Five months after taking over as CEO of Stone Brewing, Maria Stipp discusses the path forward for the top 10 craft brewery.

Brewbound Frontlines: Union Efforts at Craft Breweries 00:57:40

Brewbound Frontlines: Union Efforts at Craft Breweries

Nov 12, 2020 at 1:47 PM
This week’s Brewbound Frontlines discusses why few craft breweries employ union labor.

Brewbound Frontlines: Speaking to Consumers via Social Media During the Pandemic 01:00:58

Brewbound Frontlines: Speaking to Consumers via Social Media During the Pandemic

Oct 15, 2020 at 5:52 PM
An expert panel of marketers will discuss how they have changed the way breweries communicate with consumers during the COVID-19 pandemic.

Comments