Brewbound Data Club: Bump Williams Consulting Digs into Beyond Beer Trends

Feb. 4, 2021 at 1:08 PM

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Beyond beer offerings -- the amalgamation of hard seltzers, teas, coffee, kombucha, ready-to-drink canned cocktails and other products outside of core beer -- increased dollar sales 130% in off-premise retailers in 2020 and grew to a 10% share of the beer category, according to market research firm NielsenIQ.
And those products continue on an upward trajectory.
On the latest edition of Brewbound's Data Club series, Bump Williams Consulting's Dave Williams and Brian "BK" Krueger break down the growth of these offerings and discuss the opportunities for brewers in these spaces. Williams and Krueger also discuss early insights into 2021 trends, share what they're watching in the new year and also offer insights into the non-alcoholic beer space.