Data Club: NielsenIQ & 3 Tier Beverages Review the 2022 Summer Selling Season

Oct. 13, 2022 at 7:30 PM


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3 Tier Beverages consultant Mary Mills and NielsenIQ’s VP of alcohol industry thought leadership Jon Berg discuss the 2022 summer selling season and look ahead to the remainder of the year. They share thoughts on craft’s recent struggles, style and format opportunities and more. 


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With a +2.1% increase in dollar sales, the beer category outperformed wine (-2.4%) and spirits (+1.2%) in off-premise dollar sales, according to NielsenIQ data analyzed by 3 Tier Beverages.


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