Beyond Generational Generalities: What's Really Happening with Gen Z

Speaker 1 [00:23] I think this was the very first thing we decided we were gonna have at Brewbound Live this year, uh, after seeing Bicard Nessen's, uh, report on Generation Z. So, Bicard is a beverages analyst at Bravo Bank, and he's really breaking a lot of myths about what's actually happening with Gen Z and their consumption habits. What is actually going on there? We know they're drinking, so there's, there's other stuff there. Um, so he's gonna really dive into that and then we'll have some Q&A after. So make sure if you have any questions, text it to that text line and we'll try to…