Skip to main content
  • BevNET
  • Nosh
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Features

  • Brewbound Live: Dec. 9+10
  • Award Nominations
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • Free Sign Up
    • View Archive
  • Submit
    back
    • Submit News
    • Brewbound 2026 Awards
      Submit Your Nominations
    • Annual CPG Awards
      Submit Your Nominations
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live: Dec. 9+10
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
BrewboundPress Releases

Stranger Things Star to Unlock Free Beer at 3 Sheeps Brewery in Sheboygan This Saturday

PRESS RELEASE posted by 3 Sheeps Brewing Co. of Sheboygan, Wisconsin

Jan. 15, 2026 at 1:01 pm

XLinkedInRedditFacebookEmail
Report Press Release
sheboygancraft beerstranger thingspicklepilsner3 sheeps
Beer Companies

STRANGER THINGS FAN-FAVORITE ACTOR TRIGGERS FREE BEER DAY AT 3 SHEEPS BREWING ON SATURDAY, JANUARY 17

3 Sheeps Brewing Releases "Dill-ightful Derek" Pickle Pilsner At Sheboygan Taproom

SHEBOYGAN, Wis. – When the team at 3 Sheeps Brewing released "Dill-ightful Derek", a pickle pilsner inspired by the fan-favorite newcomer "Delightful" Derek Turnbow from Stranger Things Season 5, they decided to shoot their shot.

The challenge was simple:
"If you can get Jake Connelly—the actor behind Derek—or any member of the Stranger Things cast to comment on this post, we'll pour 'Dill-ightful Derek' free for a day."

The internet didn't blink.
Fans tagged, shared, and summoned the algorithm.
And then it happened.

Jake Connelly himself dropped in with a comment:
"This is awesome! Free beer for a day!!!"

A promise is a promise. To honor Derek "coming through" once again, 3 Sheeps will pour free pints of "Dill-ightful Derek" this Saturday, January 17, starting at 11am while supplies last at the taproom.

"Every once in a while you get an idea that feels too fun not to try. We figured if Wisconsin rallied hard enough to get a Stranger Things actor to comment on our post, the least we could do was make good on the promise. Jake came through, the fans came through, and now we get to pour free pickle beer. That's a win for everybody," said Grant Pauly, founder and brewmaster of 3 Sheeps Brewing.

About the Beer
"Dill-ightful Derek" | Pickle Pilsner
5% ABV
Draft and 32oz crowlers (taproom only)
Extremely limited crowlers featuring a special "Dill-ightful Derek" label available while they last

PHOTOS | VIDEOS: Available upon request

Who's Delightful Derek

Introduced early in Season 5 as a standoffish bully, Derek Turnbow (played by actor Jake Connelly, age 14) quickly flips the narrative. After being saved by the Hawkins crew, he becomes a valuable ally—helping the team take down the upside-down's worst, cracking unexpected laughs, and becoming an integral part of the Stranger Things story. His transformation from antagonist to hero—and his now-iconic tagline, "Suck my fat one!"— made him an instant fan favorite and, apparently, beer muse.

Why a Pickle Beer?
Because when a brewery sees a pun that good, it's legally required to brew it.

This stunt is the latest chapter in 3 Sheeps' ongoing adventure to make what Wisconsin drinks—whether that's barrel-aged stouts, crispy lagers, or, every now and then, a pickle pilsner inspired by a fictional 12-year-old who helps save Hawkins, Ind.

Event Details
Saturday, January 17
Free pours of "Dill-ightful Derek" all day starting at 11am (until it's gone).
One free pint per person.
3 Sheeps Taproom located at 1837 North Ave. in Sheboygan, Wis.

# # #

ABOUT 3 SHEEPS BREWING:
3 Sheeps Brewing Co. was founded in April 2011. The brewery and taproom are located in Sheboygan, Wis. 3 Sheeps Brewing Co. distributes craft beer and Cloudless Hard Seltzer throughout Wisconsin. Stay up-to-date on 3 Sheeps and all beer releases, events and happenings via social media.

CONTACT: For more information and to schedule interviews: Beth O'Reilly of O'Reilly Public Relations at bethoreillypr at gmail.com or 920.889.0818

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • 3 Sheeps Brewing
    3 Sheeps BrewingCPG Companies
    External Link Icon
    View on Nombase

Industry Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

  • View All
  • Post a Listing

Latest News

TailGate Brewing Acquires Yazoo’s Madison Brewery; Yazoo Production to Continue

TailGate Brewing Acquires Yazoo’s Madison Brewery; Yazoo Production to Continue

White Claw Maker Enters Hard Sports Drinks with RefreshAde as More Players Join the Field

White Claw Maker Enters Hard Sports Drinks with RefreshAde as More Players Join the Field

SPONSORED POST
Hop Water: What Breweries Should Consider Before Scaling Up

Hop Water: What Breweries Should Consider Before Scaling Up

Featured Jobs

Brewing Roles @ Asahi Beer USA - Asahi Beer USA

Brewing Roles @ Asahi Beer USA - Asahi Beer USA

Packaging Technician - Icicle Brewing Company

Packaging Technician - Icicle Brewing Company

Machine operator and Brewer - Solid Press LLC

Machine operator and Brewer - Solid Press LLC

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Shift Brewer - Indian River Beverage Corporation

Shift Brewer - Indian River Beverage Corporation

Market & Brand Manager – New York - Wolf Hound Nitro

Market & Brand Manager – New York - Wolf Hound Nit...

  • View All Jobs
  • Post a Job

Additional News

Carbliss Takes Its Zero-Sugar Pitch Into The High-ABV Segment

Carbliss Takes Its Zero-Sugar Pitch Into The High-ABV Segment

2026 NBWA Annual Convention Preview: Occasions, Convergence and Leadership

2026 NBWA Annual Convention Preview: Occasions, Convergence and Leadership

Flavored Beer Defies Traditional Bev-Alc Slump, Led by Apple Lager and Cheladas

Flavored Beer Defies Traditional Bev-Alc Slump, Led by Apple Lager and Cheladas

Insider’s Week in Beer: 🔥 Hot Trend: Price Fixing (Allegedly)

Insider’s Week in Beer: 🔥 Hot Trend: Price Fixing (Allegedly)

Jobs in the Beer Industry

  1. Shift Brewer - Paradox Brewery - Paradox Brewery
  2. Experienced Packaging Operator - Aumakua Holdings - Aumakua Holdings
  3. On-Premise Sales Rep - Alamo Beer Company - Alamo Beer Company
  4. Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  5. Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  6. Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  7. Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • View All Jobs
  • Post a Job

Promoted PR Posts

Ollie Expands ERP System to Include Distilleries and Purpose-Built Tools for Spirits Producers

Ollie Expands ERP System to Include Distilleries and Purpose-Built Tools for Spirits Producers

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Newtopia Cyder Announces Exclusive Nine-State East Coast Distribution Partnership with Champion Distribution Group

Newtopia Cyder Announces Exclusive Nine-State East Coast Distribution Partnership with Champion Distribution Group

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

DESTIHL Launches Normal Beer, an All-Malt American Light Lager, This September

DESTIHL Launches Normal Beer, an All-Malt American Light Lager, This September

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Syncopated Brewing Co. Receives Silver Medal at the 2026 Great American Beer Festival Competition
  2. Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line
  3. Vibes Beverages Builds a Founding Team Designed for Scale
  4. Sko Buffs! Suerte Tequila Expands CU Collection With New Reposado Edition
  5. Highland Brewing to Open Oscar’s Pizza, Honoring Founder and Asheville Craft Beer Pioneer Oscar Wong
  1. TailGate Brewing Acquires Yazoo’s Madison Brewery; Yazoo Production to Continue
  2. White Claw Maker Enters Hard Sports Drinks with RefreshAde as More Players Join the Field
  3. Clarification & Collaboration Needed Amid Bev-Alc’s Never-Ending ‘Freaky Friday,’ per NBWA CEO Craig Purser
  4. Carbliss Takes Its Zero-Sugar Pitch Into The High-ABV Segment
  5. 2026 NBWA Annual Convention Preview: Occasions, Convergence and Leadership
  1. White Claw Maker Targets Super Lyte, SpikedAde With RefreshAde
  2. Carbliss Takes Its Zero-Sugar Playbook Into 12% ABV Cocktails
  3. Kamoti Targets Gen Z With Bottled Green Tea Shots
  4. Why Constellation Is Betting on SpikedAde to ‘Flex Its Muscle’
  5. Constellation Brands Acquires SpikedAde in $75M Deal
  6. Craft Distillery Closures Outpace Openings, Says ACSA Report
  7. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase