Made in Italy with certified organic grapes—crafted in a winery, not a lab; available now with an exclusive Erewhon CA retail launch through February.
NEW YORK, NY — January 12, 2026 — RAMONA, the pioneering organic Italian spritz brand founded by wine expert and author Jordan Salcito, today announces the launch of RAMONA Non-Alcoholic Sparkling Rosé, its first non-alcoholic offering. Crafted in Italy with certified organic grapes and less than 0.5% ABV and presented in a sleek 250ml BPA-free aluminum can, RAMONA's Non-Alcoholic Rosé delivers the celebratory sparkle and rosé ritual consumers love—without cane sugar, chemical preservatives, or weird secret ingredients like Velcorin.
Launching just in time for Dry January—but designed for year-round enjoyment—RAMONA's newest offering addresses a growing gap in the non-alcoholic category: products that are either overly sweet, or made with artificial ingredients and chemical preservatives that don't align with the wellness trends they seem to represent. RAMONA takes a different approach, staying true to the brand's founding principles of organic fruit, transparent production, no chemical preservatives, and no secret ingredients.
"At RAMONA we've been thinking about launching something non-alcoholic for years, since I was pregnant with my son in 2019," said Jordan Salcito, Founder of RAMONA. "But when we saw the groundswell in the category, we paused—because we don't like to do things just because others are doing them. In fact, we take the opposite approach. RAMONA's values have always been organic ingredients, delicious taste, and a product made without any chemical preservatives like Velcorin, Sodium Benzoate or Potassium Sorbate. We also stay away from refined sugar. We've been genuinely shocked that there weren't options meeting our standards, which is why—after repeated requests from customers and partners—we're so excited to launch our non-alcoholic sparkling rosé."
Crafted in a winery in Italy—not in a lab— RAMONA's entire family of wines and spritzes is Certified Organic, Certified Women-Owned (WBENC), and Certified Sustainable (ISO 14001). The result is a refreshing, food-friendly sparkling rosé that feels celebratory and intentional, whether poured at brunch, aperitivo hour, or first thing in the morning.
"I can definitely crush this at 6am! I dig it!" said Andrew Ross Sorkin
"Ramona's new non-alcoholic wine spritz isn't about playing it safe — it's about great taste, modern values, and giving today's consumer a drink that feels as good to order as it does to drink." - Paulo Pereira, portfolio manager, Martignetti Companies: Classic Wine & Spirits
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