Boochcraft has officially launched in Pennsylvania through a new partnership with Sarene Craft Beer Distributors, marking a key milestone in the brand’s East Coast expansion and continued momentum in the hard kombucha category.
Starting this month, Pennsylvanians can find Boochcraft’s hard kombucha at leading retailers, bars, and restaurants across the state, including bestsellers like Grapefruit Hibiscus and Ginger Lime.
“Pennsylvania has a dynamic, educated craft consumer-and we’re excited to meet that demand with something truly different,” said Jeremy Olson, Vice President of Sales at Boochcraft. “Sarene has built a reputation for championing independent brands, and they understand what it takes to bring innovation to the shelf. They’re the perfect partner to help us grow deeper roots in the Northeast.”
Known for their premium portfolio and discerning standards, Sarene Craft brings quality reach and retail relationships in a competitive, ever-evolving beverage landscape.
“Boochcraft isn’t just another brand in the cooler—it’s a category leader with real values,” said Eric Schulman, Co-Owner of Sarene Craft. “From their sourcing practices to how they handle sustainability, Boochcraft walks the talk. We’ve been longtime fans and are thrilled to help bring their hard kombucha to more Pennsylvanians.”
Unlike traditional hard seltzers or beer alternatives, Boochcraft is naturally fermented and made with real fruit juiced in-house, cold-shipped, and crafted with ingredients you can pronounce. Each can is organic, vegan, gluten-free, and brewed, juiced and packaged at their Southern California Boochery.
The brand’s dedication to transparency and sustainability has earned it B Corp certification and a devoted following across 14 states.
With Pennsylvania’s growing demand for better-for-you alcohol options, the timing is right for Boochcraft to expand its footprint. This launch also strengthens the brand’s national logistics by allowing for more efficient East Coast distribution with refrigerated transport and local partnerships.
For more information on Boochcraft, visit boochcraft.com or follow @boochcraft on Instagram.
ABOUT
BOOCHCRAFT
Boochcraft, founded in 2016 by three
friends in San Diego, California, ignited a brand-new industry of
better-for-you beverages in the alcohol space: hard kombucha. With a focus on quality, Boochcraft is doing things differently, from
juicing whole organic fruits in-house at their Boochery in Chula Vista,
California to deliberately making a product so fresh it must be refrigerated at
all times. The result is a line of “good different” organic alcoholic drinks
that are naturally gluten-free, vegan and crafted to provide a brighter buzz.
In 2022, Boochcraft achieved B-Corp certification, reinforcing their commitment
to brewing responsibly through sustainable manufacturing practices and working
to enhance the communities in which they serve. With a mix of year-round
flavors and seasonal releases, Boochcraft currently delivers the
highest-quality, lowest-impact hard kombucha across 14 states.
ABOUT
SARENE CRAFT
Sarene Craft Beer Distributors is an independently owned, family-run
distributor with operations in New York, New Jersey, Connecticut, Pennsylvania,
Ohio, Kentucky, and Indiana. With a focus on craft, quality, and integrity,
Sarene partners with some of the most forward-thinking producers in beer, THC, cider, and beyond-connecting them with thoughtful retailers and
consumers across the region.
