Texas-Strong Flavor Innovation: Austin Eastciders Releases Spiked Agua Fresca

Austin Eastciders’ new brand extension Spiked Agua Fresca puts a Texas twist on the traditional fruit-forward beverage. It’s bold, playful and available in four fresh flavors—Strawberry Hibiscus, Cucumber Lime, Pineapple Guava and Mango Chamoy. Strawberry Hibiscus is available year-round in 6-packs of 12 oz. cans, and also joins the entire lineup of flavors in the Agua Fresca Variety 12-pack. 

Blake's Beverage Company, the country's largest independent cider company, is expanding and diversifying its portfolio with its latest fourth category beverage innovation: Austin Eastciders’ Spiked Agua Fresca.  

“Fruit fermentation and fourth category flavor experimentation is at the core of what we do. Austin is so culturally diverse – from the food, to the beverages enjoyed, there is authentic inspiration everywhere in Texas,” said Andrew Blake, CEO Blake's Beverage Company. “The Texas-Strong approach to new flavor development through beverages like Auga Fresca is an exciting opportunity to introduce Austin Eastciders and the fourth category to new beverage consumers.”

Meaning “fresh waters” in Spanish, Agua Fresca takes a beloved beverage that adds a twist of Texas. Austin Eastciders’ Agua Fresca is made with real fruit, so it’s bursting with fresh flavor, refreshingly light and naturally gluten free.

To craft Strawberry Hibiscus Agua Fresca, the Austin Eastciders team combined sweet strawberries and delicate, floral hibiscus to create a refreshing drink with a smooth finish – and spiked it to an approachable 4.5% ABV. 

Using only the best ingredients, Austin Eastciders crafts fruit-forward beverages inspired by the vibrancy of their hometown of Austin, Texas. It’s not just the flavor that’s bold; A recent brand refresh delivers new on-package imagery designed to spread Texas pride, with a new look that’s friendly, welcoming, charming, vibrant and funny—just like Austin. 

Get your Agua Fresca y’all. Find Strawberry Hibiscus, the Agua Fresca Variety 12-pack and all Austin Eastciders products near you using the Cider Finder at austineastciders.com. 

ABOUT AUSTIN EASTCIDERS

With the inclusive rallying-cry, "Cider Y'all," Austin Eastciders produces craft ciders in Austin, Texas, using real ingredients and bittersweet apples to create traditionally-inspired ciders. Founded in 2013, Austin Eastciders offers a robust core collection including the best-selling Original Dry, Blood Orange, Pineapple and Imperial Tropical Punch available across 22 states including the Northeast, Southeast and Southwest. The cidery also produces a rotating line of limited release ciders ranging from Piña Colada to Hatch Green Chile – and everything in between. For the latest on Austin Eastciders, follow us on Facebook and Instagram (@eastciders) or visit austineastciders.com. 

ABOUT BLAKE’S BEVERAGE COMPANY

Launched in 2023, Blake’s Beverage Company is a collaboration of three industry-leading cider brands pressing a singular mission to reclaim cider’s rightful place as America’s drink. With a national footprint and cideries in Michigan, Texas, Oregon, and New York, Blake’s Beverage Company maintains a passion for bold, fruit-forward beverages, fresh ingredients, and a commitment to craft. Find ciders from Michigan’s top cidery Blake’s Hard Cider, Texas’ top cidery Austin Eastciders, and Oregon’s AVID Cider Co. at retail in over 40 states. For more information on Blake’s Beverage Company and its relentless dedication to the cider cause, visit blakesbevco.com.