805 Beer Adds Professional Bronc Rider Lefty Holman to Its 'Authenticos' Crew

805 Beer today announced that it has signed professional saddle bronc rider and four-time National Finals Rodeo (NFR) qualifier Lefty Holman to the ranks of its “Authenticos”—a growing roster of culture drivers who reflect the brand’s values and way of life. The partnership is launching with “Open the Gate,” a new short film documenting Holman’s tenacious rise to the top of the rodeo ranks as a third-generation bronc rider from California’s Central Valley. Watch the film at 805beer.com and on all 805 Beer channels. 

Highlighting the intensity of saddle bronc riding and the unwavering determination it takes to compete at the highest level, “Open the Gate” reveals how Holman’s hard work and heritage have propelled him to the World Standings Top 10 for each of the past three years.  Holman grew up in Visalia, a storied Central Valley town in California’s agricultural heartland, and he hails from a long line of rodeo heroes. He was mentored by his grandfather John Holman, a three-time NFR qualifier, and he is the nephew of ProRodeo Hall of Famer Joe Marvel. 

The campaign featuring Lefty Holman will be amplified through a range of TV, social and outdoor networks as well as in-store and experiential activations.  

“Lefty isn’t just one of the best saddle bronc riders in the world—he’s the real deal,” said Nathan Sheetz, Brand Director at 805 Beer. “His roots run deep in the Central Valley of California. He carries the grit and authenticity that defines what 805 is all about.  He’s not chasing likes or headlines; he’s chasing greatness. That’s why he belongs in the 805 family of Authenticos.”

Authenticos: The Faces of 805 Culture

Holman joins 805’s lineup of “Authenticos”—a dynamic group of artists, athletes, and creators who embody the spirit of California’s Central Coast. They’re not “influencers” in the traditional sense; they’re culture drivers who reflect the brand’s values.

The Authenticos family includes motocross gold medalist Tyler Bereman; pro surfers Conner Coffin, Lakey Peterson, Nate Tyler and Kirra Pinkerton; X-Games champion Vicki Golden; MMA fighter Tabatha Ricci; Babes Ride Out founder Ashmore Ellis; pro mountain bikers Ryan “R-Dog” Howard and Tyler McCaul; pro boxer Karlos Balderas; and pro snow athletes Ryan McElemon and Gabe Taylor.

“Open The Gates” continues 805 Beer’s tradition of cinematic storytelling, following in the footsteps of acclaimed films like “Making Waves,” “Convergence,” “The House That Built Me,” and “Another Eight Seconds.” Each of these films documents the stories of 805 Authenticos who embody grit, resilience and a relentless pursuit of their passion—the same spirit that defines 805 Beer.