Ellon, UK: 10 March 2025: BrewDog is pleased to confirm the appointment of James Taylor as CEO and Lauren Carrol as COO, effective immediately. James Arrow is stepping down for personal reasons.
The Board would like to thank James Arrow for his contribution to BrewDog, first as COO, before taking over as CEO in 2024, in particular overseeing the restructuring of the US business, strengthening the company’s operational framework and driving its on-trade presence, including a landmark partnership with the MCC at Lord’s.
The Board would like to congratulate James Taylor and Lauren as they step into their new roles. James Taylor brings a wealth of financial and strategic expertise to the role, having overseen BrewDog’s finance operations during a period of significant transformation, including the return of the business to profitability in 2024.
Prior to joining BrewDog, he held senior leadership roles at Mayborn, the childcare company whose brands include Tommee Tippee, GHD and Anya Hindmarch. His appointment marks a seamless transition as BrewDog continues to prioritise profitability, global bar expansion, and innovation in the beer market.
Lauren joined BrewDog in 2018 and was appointed CMO in 2022. Since then BrewDog has launched flagship beers including Wingman, Black Heart and Shore Leave, building on its position as the UK’s leading craft beer brand.
Prior to BrewDog, Lauren held a number of project management roles at Stork. She brings with her huge knowledge of BrewDog and the beer market, and the operational track record to add immediate value in her new role.
“James Taylor has been an instrumental leader at BrewDog, steering the financial strategy and laying a strong foundation for profitable growth,” said Allan Leighton, Chairman of BrewDog. “His deep understanding of our business, coupled with his proven track record in operational excellence, makes him the ideal choice to guide BrewDog into its next chapter. I would also like to congratulate Lauren for her promotion, testament to her fantastic work and proven track record during her time at BrewDog. Finally, I would like to thank James Arrow for his contribution to BrewDog since he arrived in 2023 and wish him every success in the future.”
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