Huss Brewing Co. to Become Official Craft Beer of Sun Devil Athletics

(Tempe, AZ) – Announced today, Tempe’s own Huss Brewing Co. is partnering with Arizona State University to serve as the Official Craft Beer for all Sun Devil Athletics for the 2025-2026 season and beyond. Before the fall season gets underway, Sun Devil fans can savor a new Sun Angel Collective Huss brew beginning this month, as Huss has handcrafted an all-new Devil’s Halo Amber Ale to serve at all Sun Devil spring sporting events. Proceeds will benefit the Sun Angel Collective and its efforts to support ASU student-athletes.

The Sun Angel Collective raises funds and creates opportunities related to Name, Image, and Likeness (NIL) rights, with the aim to support and empower student-athletes at ASU. The organization provides resources and assistance to student-athletes that allows them to leverage their personal brands and ultimately profit from endorsement deals, sponsorships and other NIL opportunities.

Huss’ Devil’s Halo Amber Ale was brewed up after many months of testing and tasting right here in Tempe. Led by Huss Brewmaster Jeff Huss, this quenching craft ale features notes of caramel and a bold malt backbone leading to a well-balanced finish. Devil’s Halo Amber will be offered at all Sun Devil spring sports venues, select retail locations, and on draft at bars and restaurants starting later this month. Including Sun Devil Athletics partner Cold Beers & Cheeseburgers, with more locations coming soon.

And in time for Sun Devil football season to kickoff this fall, Huss will be opening a dedicated craft beer taproom inside Mountain America Stadium -- the Huss Hideout -- plus brewing up Devil’s Halo Lager, which will be offered at all Sun Devil athletics events, as well as retail stores and bars Valley-wide beginning in May.

“The ASU community has always supported Huss Brewing, ever since we started in a small warehouse space in south Tempe 12 years ago. So as Arizona’s premier craft brewer, we’re beyond excited to partner with Sun Devil Athletics on this exclusive collaboration for ASU fans and locals alike,” says Leah Huss, Co-founder of Huss Brewing Co. “As a family-owned craft brewery founded right here in Sun Devil country, we are excited that Sun Devil students, alumni and fans will be able to enjoy custom-crafted, team-branded beers as they cheer on Sparky and crew all year long.” 

Serving as Sun Devil Athletics’ official craft beer, Devil’s Halo Lager will be here just in time for the devilish days of Arizona summer. This classic German-style Helles Lager is the ultimate summer thirst quencher, offering a smooth, balanced flavor with a touch of subtle sweetness. Brewed for refreshment, it’s the perfect beer for game days, tailgates, or any sun-soaked occasion. At 4.8% ABV, Devil’s Halo Lager is crisp, easy-drinking and made to fuel the Sun Devil spirit all season long.

ASU Athletic Director, Graham Rossini added, "We are thrilled to partner with Huss Brewing Company, a proud local business, to introduce a beer crafted by Sun Devils, for Sun Devils—launching this spring just in time for ASU baseball and softball season. This fall, we’re also enhancing the fan experience at Mountain America Stadium, continuing to elevate Sun Devil Football game days. Plus, every purchase directly supports the Sun Angel Collective and NIL initiatives, helping us invest in and retain our incredible student-athletes right here in Tempe.”

Proudly founded in Tempe in 2013 and still family-owned by Leah and Jeff Huss, Huss Brewing Co. is the state’s third largest brewery, while The Huss Family of Beers (Huss Brewing Co. and Papago Brewing Co.) has won multiple national awards, including the US Open Beer Championship. Besides its state-of-the-art brewery in South Tempe, Huss also operates the Huss Brewpub Downtown Phoenix, 

About Huss Brewing

Husband-and-wife, Jeff and Leah Huss, have 35 years of combined experience in the brewing industry. Former Head Brewer for BJ’s Brewing in Chandler, AZ, Jeff attended the Siebel Institute in Chicago, and the Doemens Academy in Munich, Germany. Leah co-owned and operated Papago Brewing in Scottsdale, helping pioneer the craft beer community and growth in Arizona. Their combined love and passion for craft beer inspired them to chase their dreams of owning a local, family-owned and operated brewery with Jeff acting as Brewmaster, and Leah running business and marketing operations. Huss Brewing Co. opened its doors in South Tempe in August 2013, with a 30-barrel system, a small tasting room with 20 taps, and room for growth. Today the Huss Family of Beers is the 3rd largest brewer in the state, while also operating two Huss Taproom + Restaurants in Phoenix.