Fort Point Launches Non-Alcoholic Beer, Introducing NA Versions of its Classic Styles

SAN FRANCISCO, CA - JANUARY 8, 2025 - Today Fort Point Beer Company introduces Non-Alcoholic Fort Point, a line of balanced, nuanced, and approachable NA beers directly inspired by its bestselling core beers. Full of flavor yet less than 0.5% alcohol by volume, NA Fort Point is now available at bars, restaurants, and retailers across California, as well as at its San Francisco locations and at fortpointbeer.com. 

Fort Point’s introductory NA line translates two of its beloved classics, KSA Kölsch Style Ale and Villager San Francisco Style IPA, into non-alcoholic beers with flavor and aroma that take you right back to the originals. The product of three years of research and development, NA KSA is light and crisp with familiar notes of fresh bread and orange blossom honey, while NA Villager is an exceptionally balanced NA IPA, with notes of citrus, stone fruit, and florals. 

After over a decade in business, Fort Point still stays true to its characteristic focus on beers that are accessible and approachable, interesting and easy to love. Starting with NA versions of its bestsellers was a natural way to introduce NA styles that felt very Fort Point–simultaneously familiar and exciting.

“Our goal wasn’t to make a great NA beer. We wanted to make NA beer that tasted like the real thing,” said Mike Schnebeck, Director of Brewing Innovation at Fort Point. “You don’t see many craft breweries creating NA versions of existing styles because it’s inherently more challenging to get right, but we’ve always prided ourselves on innovation and doing things differently. It wasn’t easy–we did over 20 pilots of NA KSA alone, the most we’ve ever done – but we’re proud of where we landed, and excited to introduce a new approach to the growing category.” 

NA KSA and NA Villager taste like beer in part because they follow a traditional brewing process. Rather than making the liquid non-alcoholic through dealcoholization, a common process in the NA beer category, NA Fort Point is made using a specialized yeast that minimizes the conversion of sugar to alcohol during brewing. The process matters here – it allows Fort Point to brew its NA locally in the Bay Area, rather than in a different state, as is common for the category due to the production equipment required for dealcoholization. 

“San Francisco has always been a part of our DNA. The city inspires the styles we brew, the stories we tell, and the way our brand looks and feels,” said Fort Point Chief Brand Officer Dina Dobkin. “We’re proud to be the only San Francisco-based brewery making non-alcoholic beer in six-packs. We hope NA KSA and NA Villager deliver a sense of nostalgia, whether drinkers are enjoying an old favorite for the first time in years, or just enjoying Fort Point in a different way.”  

The non-alcoholic beer category has shown tremendous growth over the past few years, steadily climbing 30% year over year in California. With the addition of NA beer, Fort Point offers something for everyone with its mix of beer, cider, and NA. 

NA KSA and NA Villager are sold in 6-packs of 12oz cans, and retail for $11.99 each. NA Fort Point can be found at retailers, bars, and restaurants across the state of California, at Fort Point’s San Francisco locations, and online at fortpointbeer.com. 

About Fort Point Beer Company

Inspired by the idea that the simple things in life can be a whole lot better, Fort Point is an independent San Francisco company crafting beers and ciders that hit that elusive sweet spot between “interesting” and “easy to love.” Known for its distinctive can design, drinkable styles, and a dedication to quality, Fort Point Beer Company is proud to be San Francisco’s hometown brewery. For more information visit fortpointbeer.com