Boochcraft Expands to Chicago and Broader Illinois Market with Heartland Beverage Partnership

Boochcraft, the original hard kombucha company announces its exciting expansion into the Chicago metropolitan area and the broader Illinois market through a new partnership with Heartland Beverage. This collaboration will focus on Chicagoland and several suburban metro markets, bringing Boochcraft’s organic hard kombucha to even more consumers starting in July.

"Partnering with a top-tier distributor like Heartland Beverage enables us to give Boochcraft the dedicated focus it deserves in key markets such as Chicago, while simultaneously ensuring we can effectively serve national grocery retailers across Illinois," said Jeremy Olson Boochcraft Vice President of Sales. "Heartland Beverage shares Boochcraft’s passion for quality and innovation, making them an ideal partner for this next phase of growth. Together, we are poised to elevate the hard kombucha experience for consumers across Illinois. This collaboration marks a significant milestone in our route to market optimization strategy."

The partnership with Heartland Beverage underscores Boochcraft’s commitment to expanding its reach and meeting the growing demand for organic hard kombucha. "As a pioneer in bringing hard kombucha to Chicago and Illinois, I've seen the excitement around this drink. Trying Boochcraft in 2019, I was impressed by their taste and quality. Boochcraft can captivate both kombucha fans and newcomers alike. This partnership reflects our shared vision for better-for-you products and dedication to quality," said Brian Kerby, Heartland Beverage President and Founder.

Customers can expect to find their favorite Boochcraft flavors more readily available, with the added assurance of quality and consistency that both Boochcraft and Heartland Beverage are known for.

Boochcraft, a certified B-Corp, is expanding into Illinois not solely to increase availability but to enhance sustainability efforts. “Adding Chicago to our distribution footprint is a strategic move to reduce our environmental impact through more efficient shipping routes to the East Coast," Olson continued.

A leader in the booming transparency alcohol category, Boochcraft offers something you can feel good about drinking in place of so many other alcoholic beverage options on the market. The mission-driven brand maintains the highest standards at its core, including steadfast transparency, a devotion to sustainability, and commitment to sourcing only organic ingredients directly from local farms.

Starting in July, Boochcraft will be available at major retailers, restaurants, and bars throughout Illinois, thanks to Heartland Beverage’s extensive distribution network. Consumers can also find Boochcraft through local delivery services and at select grocery stores.

For more information on Boochcraft, visit Boochcraft.com or @boochcraft.

ABOUT BOOCHCRAFT

Boochcraft, founded in 2016 by three friends in San Diego, California, ignited a brand-new industry of better-for-you beverages in the alcohol space: hard kombucha. With an uncompromised focus on quality, Boochcraft is doing things differently, from juicing whole organic fruits in-house at their Boochery in Chula Vista, California to deliberately making a product so fresh it must be refrigerated at all times. The result is a line of “good different” organic alcoholic drinks that are naturally gluten-free, vegan and crafted to provide a brighter buzz. In 2022, Boochcraft achieved B-Corp certification, reinforcing their commitment to brewing responsibly through sustainable manufacturing practices and working to enhance the communities in which they serve. With a mix of year-round flavors and seasonal releases, Boochcraft currently delivers the highest-quality, lowest-impact hard kombucha across 14 states.

ABOUT HEARTLAND BEVERAGE

Heartland Beverage was founded by a beverage sales representative who repeatedly saw firsthand the lack of sales and distribution opportunities for smaller, hand-crafted suppliers. Starting out as a one man, one van, one brand company, he was determined to change craft beverage distribution in Illinois. Fast forward 10 years, with a dedicated team of over 25 employees, representing a highly diverse and curated portfolio, Heartland Beverage is truly the craft of beverage distribution in Illinois.

While still considered small or boutique-size compared to other larger distributors in IL, Heartland Beverage can cover all major chains, venues, and events. Their whole team pride themselves on the goal of delivering great products with great customer service. In an industry where products can be more perishable than ever, the need for quality control from production to consumption is more important than ever. Heartland Beverage strives to have the flavors intended by the supplier to be fully present at the time of consumption by investing heavily in refrigerated storage and delivery vehicles.