Just in time for Independence Day, Michelob ULTRA – the Exclusive Beer Sponsor of Team USA – has unveiled sleek, new packaging to help Americans raise a glass to Team USA. The special-edition design features the Team USA logo, including an American flag and the Olympic rings on the neck.
The new product is on full display in Michelob ULTRA’s new :15 TVC, “Sweat Team USA”.
TAKE A LOOK AT THE NEW ‘SWEAT TEAM USA’ TVC HERE.
The beer brand also kicks off its extensive comprehensive campaign for the Olympics by offering 21+ fans the opportunity to “Toast to Team USA.” Now through Aug. 14, consumers in select states can redeem rebates on grocery store purchases of Michelob ULTRA 18-packs or larger, and on-premise bucket, pitcher or beer tube purchases.
The Olympic and Paralympic Games Paris 2024 mark one of two international sporting events in which Michelob ULTRA is bringing the “Summer of Team USA” to fans. Michelob ULTRA is also the Official Global Beer Sponsor of CONMEBOL Copa América USA 2024™, which began in June. The “Summer of Team USA” is the biggest summer program in Michelob ULTRA’s history, continuing the brand’s commercial momentum after recently reaching its all-time high market share earlier this year.
For More Information:
Learn More
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive reporting, data, education, and industry exposure for beer & brewery leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses