Brewbound Podcast

Bump Williams Consulting’s Dave Williams and Brian “B.K.” Krueger discuss the early 2023 beer category retail trends, how the competition for the cold box is shaking out, the accelerated life cycle of brands, and Dry January and Super Bowl trends. They also share the opportunities ahead for smaller craft breweries and when is the right time to expand. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

Bump Williams Consulting’s Dave Williams and Brian “BK” Krueger break down craft’s performance at the halfway point of 2022 and the opportunities available to suppliers. Williams and Krueger also shared insights on craft’s top growth area hazy and imperial IPAs. “The IPA umbrella is big enough where you do see a lot of rotation taking place — people trying new brands, people trying a brand they haven’t had from a familiar name,” Dave Williams, VP of analytics and insights for Bump Williams Consulting, said. “So I think there’s always a chance to get that trial out there, the hardest part is getting that repeat after that trial.” “When we’re talking hazies and imperials, you have to prove yourself in a smaller format,” Brian “BK” Krueger, Bump Williams Consulting’s VP of business development and portfolio strategy, added. “Not being just 19.2s as that smaller format, but then sixes and then move your way up so you build that demand.” Also in this episode, the Brewbound team talks Boston Beer’s Truly tough Q2, wholesaler grievances and more. Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

Isaac Arthur and Cody Fague, the founders of Indianapolis-headquartered CODO Design, break down the beer branding trends to watch in 2022 and beyond, following the release of their annual branding trends review. Arthur and Fague offer insights into brand refreshes, design and packaging trends, brand architecture and much more. Listen to the episode below or on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Follow this link to read CODO’s 2022 Beer Branding Trends,  or listen to their overview podcast here, followed by a Q&A podcast here. Have questions, feedback, or ideas for Brewbound Podcast guests or topics? Email [email protected].

Leaders within the craft cider industry break scan data misconceptions and share how regional cideries are growing in 2022. American Cider Association executive director Michelle McGrath, Schilling Cider co-founder and CEO Colin Schilling, Swilled Dog Hard Cider & Spirits co-founder and CEO Brooke Glover, and ANXO Cider co-founder and president Sam Fitz discuss the state of the industry, convergence trends, retail gains and much more. This interview was originally released as an exclusive to Brewbound Insiders, as part of the Frontlines video series. Also in this episode, the Brewbound team counts down to the 2022 Craft Brewers Conference, discusses Truly Vodka Seltzer, and bids farewell to Beer Institute president and CEO Jim McGreevy. Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

Bump Williams Consulting’s Dave Williams and Brian “B.K.” Krueger share insights on the state of the craft beer business in the off-premise three-quarters of the way through 2021. The conversation covers how retailers are allocating shelf space, packaging trends including 19.2 single-serves and variety packs, the focus coming to the hard seltzer space and much more. The Brewbound team also discusses the recent controversy over the Mikkeller Beer Celebration Copenhagen festival and what the fallout might mean for future beer festivals. Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. New episodes of the Brewbound Podcast are published nearly every week. Email [email protected] with questions and feedback.

Expect drastic shifts in off-premise sales data from week to week moving forward as we begin to cycle the pandemic-driven stock-up period from 2020, NielsenIQ VP of beverage alcohol practice Danelle Kosmal cautioned during the latest edition of the Brewbound Podcast. Kosmal joined the Brewbound team to discuss why 2019 might be a fairer comparison for 2021 numbers, what she’s watching for moving forward, and when the numbers might begin to normalize. On that last point, don’t expect normalization until 2022 and even then, it’ll be a “new normal.” “It’s going to take us a good year or two to figure out what that balance is going to be,” Kosmal said. “How much of the old life of bars and restaurants are we going to go back to? And how much of the new habits that we’ve learned to embrace over the past year will continue?” Kosmal also discusses trends in hard seltzer, where seltzer consumers are coming from, and the growth of ready-to-drink canned cocktails. Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. New episodes of the Brewbound Podcast are published every other Thursday. Check Brewbound’s upcoming events schedule for future podcast episodes and streaming video programming. Email [email protected] with questions and feedback.

With the annual Brewbound Live business conference less than two weeks away, the Brewbound team shares the schedule for the two-day event during the latest edition of the Brewbound Podcast. Brewbound Live on December 14 and 15 will feature discussions from New Belgium CEO Steve Fechheimer, Denizens Brewing co-founder Julie Verratti and market research firm Nielsen and Nielsen CGA, as well as panel discussions with leaders from retailers (goPuff, Walgreens), emerging beverage companies (Five Drinks, Lone River Beverage Company, Cann, Future Proof) and more. The conference will also delve into mental health issues in the beer industry, with psychiatrists and authors Carlin Barnes and Marketa Wills, and Allagash Brewing HR director Celine Frueh and Hidden Springs Ale Works co-owner and psychotherapist Jacqueline Warner Garman. Day One will wrap with a happy hour and networking opportunity with industry leaders, including Tomme Arthur (the Lost Abbey, Port Brewing, The Hop Concept, Tiny Bubbles), Sinead Carey (Wine Warehouse), Dharma Tamm (Rogue Ales & Spirits), Donn Bichsel Jr. (3 Tier Beverages) and more. The conference will wrap up December 15 with a toast, featuring business leaders who have made a difference in 2020, including Allagash founder Rob Tod, Crowns & Hops founders Benny Ashburn and Teo Hunter, Border X and Mujeres Brew House founders David and Carmen Favela, Brewability founder Tiffany Fixter and Beer Kulture president and CEO Latiesha Cook. Brewbound Live is free for subscribers to Brewbound.com. Also on this post-Thanksgiving episode of the podcast, the Brewbound team discusses Thanksgiving eve trends and the latest headlines. Listen to the episode above, or find it on popular platforms such as iTunes, Google Play, Stitcher and Spotify. New episodes of the Brewbound Podcast are published every other Thursday. Email [email protected] with questions, comments or suggestions for future shows and guests.