Brewbound Podcast

Bernstein analyst Nadine Sarwat breaks down the pros and cons of a potential sale of Boston Beer Company. Sarwat also examines potential suitors, Wall Street’s view of potential deals and why Boston Beer continues to be in conversations around M&A. Plus, the Brewbound team discusses the latest news, including the Kelce brothers’ investment in Garage Beer, Hulk Hogan’s new lager and Athletic’s acquisition of another Ballast Point brewery in San Diego. Listen here or on your podcast platform of choice.

September has brought not only a heatwave to the Northeast, but a flood of beer industry news. On this week’s Brewbound Podcast, Justin and Zoe dive into some of the latest headlines, including several business deals, such as Brooklyn Brewery’s minority investment in Hoplark and Green Man and Appalachian Mountain Brewing’s new joint venture. The duo also discuss: The closing of Reverend Nat’s Hard Cider; The search for new equity partners at Weathered Souls and Lost Nation; And the changing of the guard that’s happening in beer. Plus, Justin and Zoe play Another Round or Tabbing Out on candy corn hard cider and share their experiences sampling Dunkin’ Spiked. Listen to the conversation on popular podcast platforms, including Apple, Google Play and Spotify. Send questions, feedback or ideas for the podcast to [email protected].

With another Dry January in the books, how do non-alcoholic beer producers keep up the momentum? Partake Brewing founder and CEO Ted Fleming and Lagunitas CMO Paige Guzman share what’s next for the growing segment and discuss increased competition and what growing retailer support means for NA beer and similar offerings such as hop water. “To see these other companies come in is a testament to what Partake has done and some of the other early companies in non-alc of proving there is a market here,” Fleming said. “For the long-term, it’s good. For the short-term, there’s going to be a lot of noise. There’s definitely some concerns about whether some products are pasteurized and some are not. We’re definitely 100% of our product is pasteurized.” Over time, Fleming anticipates a “weeding out” of brands. “Right now, it’s a bit of a noisy category but in the long-term it’s going to be good to have that variety on shelf and that choice for consumers,” he added. “Any company that puts consumers first is going to do well.” Meanwhile, Guzman noted a growing interest among retailers this January. “In our category, it’s kind of hard to do anything until the retailers are on board, and we saw more non-alc, Dry January portfolio programs or industry-wide programs than we’ve seen before,” she said. “We saw a lot of major retailers putting big space in their ad circulars and displays as well.” All of those efforts, plus marketing investments from suppliers, are helping build awareness for non-alc producers. “As you invest in awareness and visibility tactics with consumers, you’re solving a problem that’s out there, and that’s where the magic happens,” Guzman said. Also in this episode, Brewbound reporter Zoe Licata provides a field report from the 2023 CiderCon conference in Chicago. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

The Brewbound team regroups in the New Year to discuss Fireball-maker Sazerac’s big distribution move from RNDC to several beer distributors, including Reyes, Andrews, Faust, Keg 1, among others, as well as total beverage alcohol houses Johnson Brothers, Southern Glazer’s, Breakthru and more. Jess, Zoe and Justin also review Drizly’s predictions for 2023, Athletic Brewing’s seven-figure investment ahead of of Dry January, and the closing of Roadhouse’s deal for Melvin Brewing. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022. The Brewbound team discusses Athletic’s KDP deal, as well as the sale of Montauk Brewing to Tilray, and the closing of Maui Brewing’s acquisition of Modern Times and the shuttering of the San Diego brewery’s Anaheim taproom (the one with the pool). Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

Modern Times is on the edge of entering receivership to begin a court-ordered sale process. Jack O’Connor, a partner with Sugar Felsenthal Grais & Helsinger in Chicago, joins the Brewbound Podcast to explain the process. “Banks are in the ‘getting paid business.’ They want to recoup the investment that they’ve made,” O’Connor said. “In this case, generally speaking, if you’re looking to conduct a going concern sale, your bank is there being supportive, hopefully saying this is a management team that can take us forward as long as we can find a buyer. What it does mean is that they don’t necessarily trust the company to repay its loan or make it whole on terms that it likes.” The Brewbound team also discusses the latest news, including the latest Stone legal wranglings, CBC and more. Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

On one of the final Brewbound podcasts of 2021, Jeff Carroll, general manager of Avalara for Beverage Alcohol, joins the Brewbound team to discuss his predictions for 2022, from e-commerce growth and evolution to state DTC shipping changes (or lack thereof). Carroll predicts continued growth in the e-commerce channel as online shopping for alcohol becomes more normalized across generations of 21+ adults. In particular, marketplaces such as Drizly and Instacart that connect consumers to licensed retailers will continue to expand their reach. “Not only do you see the spikes in volume and sales, but you also see the spikes in investment – Drizly being one of the the recipients – but there’s been billions of dollars that have poured into some of these companies,” Carroll said. More than half (54%) of online alcohol shoppers in the U.S. made their first purchase during the pandemic, Carroll said, citing drinks research firm IWSR. “That tells me that the attitudes and behaviors are changing, and there’s new buyers out there to be had,” he said. The team also runs down recent beer news, and shares an exciting Brewbound team announcement! Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. New episodes of the Brewbound Podcast are published about every week. Email [email protected] with questions and feedback.