Woodchuck Releases Private Reserve Pink Cider in Honor of Cancer Survivors

Middlebury, VT – One of America’s original craft ciders is once again “going pink” to support an important community organization. Last year, the Vermont Hard Cider Company, makers of Woodchuck Hard Cider unveiled the newest addition to their Private Reserve Line, Woodchuck Pink. This cider was created to honor and support the work of Survivorship NOW, a Vermont-based nonprofit organization dedicated to offering wellness programs to cancer survivors. Along with a pink label that incorporates the Survivorship NOW logo, Woodchuck Pink Cider is naturally colored with grape skins to give it a pink hue.

Although Woodchuck Hard Cider has grown from a two car garage into a national brand, it works to remains true to its roots, and operates under the credo, “Good people, doing good things, in a good way.”

“Dragonheart Vermont and Survivorship NOW have an incredible impact on the health and wellbeing of our local community, and we are honored to work with them,” said Communications Manager Nate Formalarie. “We are pleased that our support will allow Survivorship NOW to keep programs free for all cancer survivors.”

Founded in 2011 by Dragonheart Vermont, an internationally competing breast cancer survivor dragon boat racing team, Survivorship NOW’s mission is to offer opportunities to cancer survivors to help them after their treatment has ended. This year, Woodchuck will donate $30,000 to the cause to further support their wellness network, which offers a range of free programs, such as nutrition, yoga, and art classes, to help cancer survivors on their path to recovery.

In addition to supporting cancer survivors, Woodchuck Private Reserve Pink is a delicious, refreshing cider with a semi-dry, delicate apple taste and natural pink color developed from using purple grape skin. Private Reserve Pink is available nationwide in six packs and on draught.

To learn more about Woodchuck Private Reserve Pink, please visit http://www.woodchuck.com.

About Woodchuck® Hard Cider:

Woodchuck Hard Cider is a hard cider handcrafted with apples. Woodchuck Amber was developed in a Proctorsville, Vermont garage in 1991. Its recipe and creator, Greg Failing, remain at the core of the product. Woodchuck Hard Cider now operates in a state-of-the-art cidery in Middlebury, Vermont, and its lineup of styles has grown to include a variety of seasonal and limited releases. Distribution, which started in a single Vermont country store, now stretches across all 50 states. The Woodchuck family is dedicated to providing exceptional quality and premium taste in every bottle and can. A naturally gluten-free beverage, Woodchuck Hard Cider lends itself well to food pairings and recipes. For more information, visit http://www.woodchuck.com.

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