The lifestyle shifts brought on by the COVID-19 pandemic in 2020 will endure in 2021, IRI’s Boris Oglesby shared during the latest edition of Brewbound Data Club.
Oglesby, EVP and practice leader for beer, wine spirits and tobacco at the market research firm, dives into how at-home occasions will likely wane as consumers become vaccinated, more mobile and increasingly more confident in returning to the on-premise.
Watch the video above for more insights from IRI and look for new episodes of Data Club each month, exclusively available to Brewbound.com subscribers.
If you are interested in being a future Data Club presenter, please contact Brewbound editor Justin Kendall at news@brewbound.com.