DOWNINGTOWN, PA — The fans of Victory Brewing Company are about to be rewarded for their loyalty as Victory’s blog gives them an inside look at the production of one of its most popular brands. Beginning on September 7, 2011 the Victory Beer Blog (www.victorybeer.com/blog) will be sharing details, photos and videos to let beer drinkers in on some industry insider information.
In the interest of consumer transparency, Victory Brewing Company recently blogged about the challenges they face when predicting growth and contracting hops. The newly released and overwhelmingly popular Headwaters Pale Ale is a perfect example of how brewery supply isn’t always able to keep up with consumer demand. The beer, released for the first time in 2011, was so well-received that Victory’s supply of the centerpiece Citra hops got dangerously low. Unwilling to compromise on the recipe, Victory had to slow production of the brand — until now.
On Sept. 7, when the behind-the-scenes blog series launches, readers will be able to follow along as Victory travels to Washington state, selects and contracts the hops, then returns to brew and package the beer and much more.
Not only will Headwaters Pale Ale be readily available once again, but never-before-shared information will be made public.
“We know we have many fans who are passionate about Headwaters, and we were disappointed when they couldn’t easily obtain it,” said Victory Brewing Company President and Brewmaster Bill Covaleski. “By giving them a look in to the process, we hope they gain a greater understanding of the choices we made.”
The blog series titled “Behind the Scenes: Watch Headwaters Flow” can be found at www.victorybeer.com/blog beginning on Sept. 7, 2011. The behind-the-scenes batch of Headwaters Pale Ale will be hitting shelves in mid-October.