ASHEVILLE, N.C. — UpCountry Brewing has officially begun canning its UpCo Mountain Lager in-house. This is the fourth beer the brewery has canned for sale and distribution, and it certainly won’t be the last.
UpCo Mountain Lager
Ready for another adventure? The UpCo Lager belongs on your checklist. From hitting a rugged trail to just floating the river, this crisp, refreshing brew is a worthy travel companion.
Whether you take this beer to the mountains or it takes you, we’ll see you there.
#HeadUpCountry #LeaveNoTrace
“The decision to can the lager was an easy one,” said UpCountry Brewing’s owner, John Cochran. “It’s such a crisp beer, especially at this time of year, that it’s very approachable. Additionally, the artwork designed for us by Good Beer Hunting is so beautiful and I can’t wait to see it on the shelves around town.”
Six packs of 12 oz. cans of the UpCo Lager can be purchased at the taproom or around Asheville starting next week. Keep an eye out in stores for this brew when shopping for your next adventure.
UpCountry Brewing is located at 1042 Haywood Road in West Asheville and provides a full menu featuring craft beer, cocktails, and food.
About UpCountry Brewing
UpCountry Brewing believes that beer and the outdoors go hand in hand. This is the basis of their mission statement: “To create memorable experiences while sharing our passion for craft beer and for getting outside with family and friends.”
UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid-1990’s. While John has worked many beer-related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), he sees UpCountry as the culmination of all he has done so far.
UpCountry Brewing loves their neighborhood and is excited to be West Asheville’s community brewery. With a taproom that serves a wide variety of craft beer styles and provides a complete bar, live music, and a full food menu, UpCountry Brewing is a fantastic place to meet up with family and friends.