Twin Peaks Restaurant Chain to Begin Using BeerBoard Menu Displays

SYRACUSE, N.Y. BeerBoard, the integrated beer management and guest display system that makes restaurants and bars more efficient and profitable, has signed Twin Peaks-Twin Restaurant Holdings, a major restaurant chain operator, as clients in a move that further solidifies the company’s position as a leader in the beer industry.

The Dallas, Texas-based Twin Peaks-Twin Restaurant Holdings recently became the latest high-profile restaurant operator to begin using BeerBoard’s SmartBar platform. The technology will track every ounce of beer poured in real time at 30 Twin Peaks corporate stores, allow Twin Peaks to better-manage inventory, cut losses and make fact-based decisions from actual pour data and industry analytics.

“The average bar loses 24 pints from every keg due to excess pours or comps,” said Mark Young, Founder and CEO of BeerBoard. “Through the use of our patented technology, our partner operators can shrink pour costs while increasing craft and import sales by an average of 10 percent. We’re happy to welcome Twin Peaks-Twin Restaurant Holdings as client partners and look forward to assisting their efforts in improved efficiency and profitability.”

“Our partnership with BeerBoard has driven significant impact on our operations. Since implementation, we have reduced our Cost of Sales, are selling five or more Twin Peaks ‘Man Size Beers’ per keg and will realize a significant ROI when rolled out across all of our corporately-owned and operated stores,” said Roger Gondek, COO of Twin Peaks-Twin Restaurant Holdings. “The positive impact has also been felt in the daily operations at each of our Twin Peaks stores. The BeerBoard platform helped us to identify draft system issues which would have gone undetected previously, leading us to replace faulty or defective equipment. Our managers now have a way to hold staff accountable, shift-by-shift, and can employ coaching techniques on properly pouring the perfect beer while creating a more productive culture for all our staff. I would encourage any operator in this space to utilize BeerBoard to properly manage its draft beer category and maximize sales and profit.”

BeerBoard currently manages over 50,000 draft lines in thousands of bars and restaurants across the United States. In addition to SmartBar, BeerBoard Display enables retailers to merchandise their menus, events, and better-market craft beers and increase sales in real time. BeerBoard’s Claim Your Brand program offers brewers an end-to-end, one-stop solution to enter style information, descriptions and FDA-required data into unique brand profiles. These profiles integrate seamlessly with the restaurant’s digital, print, and social media menus for the restaurants to easily display the same information on every consumer interaction point, and to become compliant with pending FDA mandates.

About BeerBoard

BeerBoard monitors over 50,000 draft lines and 35,000 products through its Integrated Beer Management and Guest Display System. Installed at thousands of client locations, its services include SmartBar, which generates pour data and trend-driven analytics, BeerBoard Display, a digital consumer-facing menu display, BeerBoard Menu, automated print and website menus, and a consumer mobile application. The company services high profile independent groups and major chain clients throughout North America, including Buffalo Wild Wings, Hooters, Twin Peaks and BJ’s Restaurant & Brewhouse.

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