STOCKHOLM – Cider Supply Company Ltd (CSCo), the brand owner of Galipette Cidre, today announced that it has appointed Ilkka Soini as Managing Director effective November 1st. Soini joins from Diageo PLC, the world’s largest spirits producer, where he has spent a decade in various commercial leadership roles across Europe, most recently leading Diageo’s eCommerce business for Continental Europe. Prior to Diageo, Soini held various marketing and commercial roles at Scottish & Newcastle, UK based beer and cider group and the maker of Fosters Lager, Newcastle Brown Ale and Strongbow Cider.
CSCo’s spokesperson said:
‘’We are delighted that a leader of Ilkka’s caliber is joining our management team. His significant senior commercial expertise in the beverage industry, coupled with his global network and deep knowledge of international marketplace, makes him the right person to lead Cider Supply Company to the next stage of growth as we are expanding our presence across Europe, North America and beyond.’’
Ilkka Soini said:
‘’I’m incredibly excited to join the CSCo’s talented and passionate team. Cider market has witnessed phenomenal development globally over the past decade and the growth is forecasted to continue. The category is perfectly equipped to tap into the global megatrends towards natural and craft, however, it is still lacking genuinely high quality and 100% natural pure juice offerings that today’s conscious and quality-seeking consumers are looking for. Galipette Cidre product range is filling that void by setting a new standard for the category and are uniquely positioned to meet the expectations of tomorrow’s cider drinker. I am looking forward to work together with CSCo team, our customer network and our business partners across the globe to unlock the full potential of this business.’’
Cider Supply Co. LTD (CSCo)
Cider Supply Co, is a branding & marketing company based in Sweden. Our brands´ foundation lies in local craftsmanship and European cider making heritage. With the distinctive high quality products developed together with the finest cider houses of Europe, our aim is to develop brands that become natural choice among quality seeking urban consumers.
Galipette Cidre
Galipette Cidre, CSCo’s key brand, is a pure French cidre made of 100% fermented apple juice and never from concentrate. The product is made of hand picked cider apples grown in Northwest France, the home to the world’s best cider of highest quality for centuries. Available in 33cl bottles, both Galipette Brut (4.5% ABV) and Galipette Biologique (4.0% ABV) are naturally gluten-free and no sugar, artificial flavouring or water is ever added. Discover more on galipettecidre.com.