Fermented Lab’s BREWD Software Adds CRM Functionality

DES MOINES, Iowa and SAN FRANCISCO — Fermented Labs, creator of BREWD, the fastest growing provider of software to the craft beer industry, released a major update to include Customer Relationship Management (CRM) functionality in BREWD Sales.

BREWD has added the following CRM functionality to the platform: advanced searching, address mapping, customer calling, running customer notes, and aggregated customer activity.

The address mapping and customer calling features are especially useful when on the road. Users can use their phones and instantly get guidance to the customer location. Additionally, the new customer calling feature enables a sales or delivery person to quickly contact a customer without having to dig through their phone’s contacts app.

The new customer notes feature allows anyone within the organization to add notes on a customer account and see a history of previous notes. Additionally, notes are available right from the order detail. Activity provides a single location to see orders, keg deliveries, keg returns, and even line cleanings if it is enabled.

“Having customer order history, keg history, and CRM capabilities available in the same place is fantastic for distribution departments of any size,” said Eric Selander, Sales and Distribution Manager at Confluence Brewing Co. “BREWD is my one-stop-shop for keg tracking, invoicing, and customer relationship management! It keeps getting better and better.”

Breweries can sign up with a 30 day free trial at https://www.getbrewd.com/subscribe?.

About Fermented Labs

BREWD, by Fermented Labs, is a software application that enables craft breweries to manage their business better. BREWD currently has a focus on the sales and distribution aspects of brewing, but plans to release an integrated production module to round out every component of the craft brewing business. Fermented Labs is based in San Francisco and Des Moines, Iowa. For more information, visit https://getbrewd.com?. 

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