EGC Group Celebrates 4th Anniversary of Craft Beverage Division

MELVILLE, NEW YORK — EGC Group is proud to be celebrating the fourth anniversary of their Craft Beverage Division during American Craft Beer Week. Led by Jim McCune, Executive Director, Craft Beverage Division, the ever-growing team of beverage marketing experts at the agency continues to successfully offer the following services to beverage clientele: strategic planning, branding, package design, digital marketing (SEO, inbound, PPC), web development, social media and public relations.

“After four successful years of this new division, we are proud to be standing so tall in such a saturated space,” said Nicole Larrauri, President of EGC Group. “The Craft Beverage Division not only continues to grow exponentially, but is running overwhelmingly successful programs for clients.”

“All the credit goes to the beverage team’s collective talent, creativity and ability to stay a step ahead of beverage industry trends in order to develop unique branding, packaging, and innovative marketing campaigns for our beverage clients,” added Ernie Canadeo, Founder and CEO of EGC Group. “We’ve proven that we have our finger on the pulse of the trends that influence consumer behavior and overall movement in this fast-growing segment.”

EGC’s Craft Beverage Division works with clients in the craft beer industry as well as non-alcoholic specialty beverages. The team has been at the forefront of many projects that revolve around package design, rebranding and overall digital marketing efforts.

Some work highlights include:

  • Blue Point Brewing: Hoptical Illusion IPA 10th Anniversary Package
  • Eurovita: 3 Water Package
  • Captain Lawrence’s Captain’s Reserve: Palate Shifter Imperial IPA Package
  • Hopsteiner: Website redesign

Two years ago, the Melville-based agency celebrated it’s 30th anniversary very fittingly with it’s own custom craft beer, EGC 1985 IPA, brewed with by client Crooked Ladder Brewing Company and designed by McCune.

“Craft beer is one of America’s fastest growing consumer products which presents a major competitive challenge,” said McCune. “We’re helping breweries, and brewing-related clients, across the country achieve new growth and exposure in this constantly-changing industry. We understand that traditional push marketing doesn’t work for the craft beverage consumer, so we’ve pioneered innovative ways to connect with them. Beer quality, strategic discipline, and creative marketing will define the winners from here.”

For more information about EGC’s Craft Beverage Division and for more work samples, please visit their website, Pinterest, or Instagram. To discuss how EGC Group can help grow your beverage business, please call 516-935-4944 or email Jim McCune.

Jim McCune is an award-winning executive director with over 21 years of experience in craft beverage marketing. Jim has been building brands through strategic marketing and design for accounts that have included: UFC, WWE, HBO, Playboy, Universal Studios, and Pee-wee Herman. He served as the exclusive brand designer of the Blue Point Brewing Company, which was rated among the top 30 largest microbreweries in the country. Jim is also a Professor of Digital Arts at Farmingdale University and New York Institute of Technology. 

EGC Group is a full-service integrated marketing and digital agency with offices in Long Island and Manhattan, and provides services in advertising, online marketing, web development, data analytics, integrated communications planning, and strategic consulting. EGC has been named an Inc. 500/5000 Company and retains clientele across retail, admissions, health, auto, craft beverage and nonprofit industries. EGC Group was founded in 1985 and is a member of American Association of Advertising Agencies. For more information, visit or call (516) 935-4944.

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