BeerBoard Signs New Retail Client ‘The Integrity Group’

SYRACUSE, NY – BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced today it has signed The Integrity Group, a leading franchisee for The Greene Turtle, as a new retail client partner.

The Greene Turtle is one of the fastest-growing sports bar franchises in the country and has 48 locations stretching from Long Island to Virginia. The Integrity Group currently operates Greene Turtle locations in Pennsylvania. BeerBoard has implemented its SmartBar and BeerBoardTV platforms for The Greene Turtle.

SmartBar, a patented technology, generates real-time data and insights. The Integrity Group’s Green Turtle locations will benefit from data on pour volumes and inventory management for its draft beer category. On average, the yield from a keg of beer is 78 percent. Using BeerBoard’s data-driven technology, clients yield an average of 95 percent from a keg.

BeerBoardTV provides retailers a valuable, real-time digital marketing space at the point of purchase. With BeerBoard TV, clients experience growth of promoted brands by as much as 90% and increases of 10% or more in craft and import sales. In addition, operators have the ability to seamlessly integrate food menu items, specials and events, which all go toward helping to better engage and retain guests.

“The Integrity Group has proven to be a fantastic operator of The Greene Turtle and we are excited to partner with their leadership and team,” said Tom Young, VP Client Services for BeerBoard. “Our industry-leading SmartBar and BeerBoardTV platforms help retailers improve revenues, efficiencies and guest engagement. We look forward to helping The Integrity Group enhance their operations and ultimately grow revenues.”

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Heineken, Stone Brewing and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money.

Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction.

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Heineken, Stone Brewing and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area. For more information, please visit http://beerboard.com/.

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