BeerBoard Partners with The Draft Room at Labatt House

SYRACUSE, N.Y. – BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced today it has signed The Draft Room at Labatt House, a joint effort between Pegula Sports & Entertainment (PSE) and Labatt USA.

The Draft Room at Labatt House, scheduled to open this fall, is located in downtown Buffalo (79 Perry Street) adjacent to the KeyBank Center, home to the NHL’s Buffalo Sabres. The Draft Room will feature a tasting room, main bar and restaurant and a beer garden. This is the second PSE location BeerBoard supports with its technology, following installation at (716) Food & Sport, located a few blocks away at 7 Scott Street in Buffalo.

BeerBoard has installed its SmartBar for The Draft Room. SmartBar is a patented technology which generates real-time data and insights for operators and brewers. The Draft Room and Labatt USA teams will benefit from data on pour volumes and inventory management for its draft beer category. On average, the yield from a keg of beer is 78 percent. Using BeerBoard’s data-driven technology, clients yield an average of 95 percent and sell five more pints from each keg.

“After doing our due diligence on which draft tracking company we thought would best suit our needs, BeerBoard stood out as the one with the most options for us, not only for tracking cost but their technology just made sense,” said Brian Tierney, General Manager of The Draft Room. “The BeerBoard Team was very good in communicating and educating through the installation and training processes. We would definitely recommend them as the draft-tracking company of choice.”

“We are excited to partner with Pegula Sports & Entertainment and Labatt USA on this unique venture and beautiful location,” said Josh Solomon, VP National Accounts for BeerBoard. “Our industry-leading SmartBar platform is designed to benefit both retailers and brewers with with real-time data and insights, helping to improve revenues and efficiencies. In this case, we are serving both entities, retailer and brewer, all under one roof.”

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Heineken, Stone Brewing and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money.

Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction.

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Heineken, Stone Brewing and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area. For more information, please visit http://beerboard.com/.

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