Samuel Adams Announces ‘Hoppy’ Father’s Day Gift Basket

Father's Day Gift basketBOSTON – To make sure that Dad has everything he needs to man the grill this Father’s Day, Samuel Adams and have brewed up the perfect delivery for beer lovers — the new Samuel Adams Hoppy Father’s Day gift basket.

The present pairs a Samuel Adams Boston Lager glass with a set of flavored wood grilling planks and a beef spice rub blend — both designed to enhance the outdoor cooking experience — along with a Samuel Adams keychain, hat, a jar of Bavarian Noble hop “flowers” and an assortment of dried fruits and nuts. All of the items are perfectly packaged and ready to be enjoyed this June with a cold Samuel Adams Boston Lager in hand.

“The last thing a guy needs is another tie; Father’s Day is all about showing appreciation for Dad, and that means giving him something he really wants,” said Samuel Adams Founder and Brewer Jim Koch. “Since so many men love grilling, we put together a delivery that they can use and appreciate. Couple the basket with a six-pack of Samuel Adams Boston Lager, and you have everything Dad needs for the perfectFather’s Day experience.”

Each item in the basket was carefully chosen with the beer lover in mind, offering high-quality pieces that can be used all year long. The Samuel Adams Boston Lager glass is the first glass specifically designed to showcase the beer as the brewers intended, delivering the optimum full-flavored taste and aroma ofSamuel Adams Boston Lager. Samuel Adams worked with a team of world-renowned sensory experts to develop a uniquely-shaped glass that features a unique angled lip, delivering the beer to the right points on the drinker’s palate; a neck and lip design that helps sustain the head of the beer, enhancing the release of the Noble hop aromas; a narrower glass base to keep the brew at the optimum temperature; and a laser-etched nucleation site at the bottom of the glass to maintain flavor release during the drinking experience.

The Bavarian Noble hop “flowers” showcased in the basket provide a “beery” aroma reminiscent of Dad’s favorite brew. These are the same signature Noble hops Jim hand selects each year in Bavaria for Samuel Adams Boston Lager. The basket also includes an assortment of useful Samuel Adams accessories, food items and tools — ideal for grilling outside and enjoying the summer sun. The wood grilling planks will impart black cherry flavors to steaks and wild game and provide a rich, fragrant smoke flavor. The spice rub blend is designed to bring out the flavors in Dad’s favorite beef grilling recipes and is perfect for steaks, roasts, and hamburgers.

“We worked with Samuel Adams to create a customized basket for Valentine’s Day, and the demand was overwhelming,” said Dave Adams, CEO. “Customers asked us to continue offering beer-themed gifts for other occasions, so now we’re delivering just that — right to their door for Father’s Day.”

The Samuel Adams Hoppy Father’s Day gift basket will be available exclusively at in limited quantities for a retail price of $39.99. Visit to order online, or call 1-800-838-8853 for phone orders.

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