Reed’s Inc. and Full Sail Brewing Partner to Launch Reed’s Ready-to-Drink Craft Ginger Mules

NORWALK, CT and HOOD RIVER, Ore. — Reed’s Inc., owner of the nation’s leading portfolio of handcrafted, all-natural beverages, and Full Sail Brewing Co. (“Full Sail”), Oregon’s award-winning craft brewer, has announced entry into agreements for the development, marketing and distribution of ready-to-drink Reed’s Craft Ginger Mules, which come in two flavors: Classic and Zero Sugar. These new products will deliver to consumers authentic Craft Ginger Mules made with real, quality ingredients in convenient, take-anywhere cans.

Reed’s Chairman of the Board and Interim Chief Executive Officer John Bello commented, “This agreement provides Reed’s with Full Sail’s focused product development, production and sales and marketing capabilities to drive national success, while allowing the Reed’s team to remain focused on the expanded production and distribution of its core non-alcoholic brands. Like all of Reed’s products, the new canned Reed’s Craft Ginger Classic Mule and Reed’s Zero Sugar Mule will be made with only real, quality ingredients including, of course, real ginger.”

Full Sail Chief Executive Officer Cory Comstock said, “The new Reed’s Craft Ginger Mules will leverage Reed’s brand recognition along with our brewing capabilities, developing an authentic Ginger Mule profile.”

Neal Cohane, Reed’s Senior Vice President of Sales, commented, “Traditionally, to enjoy an excellent Ginger Mule, one would need to either order at a bar or mix one at home. Now, with the Reed’s Craft Ginger Mules, a tasty beverage crafted with real, quality ingredients is as easy as opening a can at home, at the beach, or at an event.”

About Reed’s, Inc.

Established in 1989, Reed’s is America’s best-selling Ginger Beer brand and has been the leader and innovator in the Ginger Beer category for decades. Virgil’s is America’s best-selling independent, full line of natural craft sodas. The Reed’s Inc. portfolio is sold in over 35,000 retail doors nationwide. Reed’s Ginger Beers are unique due to the proprietary process of using fresh ginger root combined with a Jamaican inspired recipe of natural spices and fruit juices. The Company uses this same handcrafted approach in its award-winning Virgil’s line of great tasting, bold flavored craft sodas. For more information about Reed’s, please visit the Company’s website at: or call 800-99-REEDS. Follow Reed’s on Twitter, Instagram, and Facebook @drinkreeds. For more information about Virgil’s, please visit Virgil’s website at: Follow Virgil’s on Twitter and Instagram @drinkvirgils and on Facebook @drinkvirgilssoda

About Full Sail Brewing Co. 

Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peak of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including more than 200 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and Session Lager to the latest Full Sail Hop-Infused Atomizer, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at, on Instagram @fullsailbrewing, and on Facebook @FullSailBrewingCo.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brew Talks Virtual May 2021

Livestream ● May 13, 2021

Register Now
Brewbound Live Winter 2021

Santa Monica, CA ● Dec. 2+3, 2021

Register Now

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.