Atlanta, GA — Georgia’s oldest craft brewery, Red Brick Brewing Co., announced that it will no longer produce bottled beer for distribution beginning in January 2017. The brewery’s current offerings consist of canned and bottled products for its core and seasonal releases. Red Brick has seen significant growth from its canned offerings that debuted at the end of 2014 with the Laughing Skull Amber Ale. Red Brick will continue to offer limited quantities of special release bottles as part of its Brick & Mortar series available only at the brewery.
“We continue to focus on sustainability and we feel that cans are a more sustainable option,” said President and Brewmaster Garett Lockhart. “Aluminum is one of the most widely recycled consumer packages in the United States. In addition, aluminum provides our products complete protection from harmful UV light.”
Red Brick Brewing’s core and seasonal offerings will continue to be offered in 12oz six-pack cans, but the popular high-end Brick Mason series will get a makeover and go into 16oz four-packs. The first Brick Mason offering in 16oz cans is set of release in February 2017 with Hype Whale Imperial Stout.
Lockhart also indicated that cans better fit the lifestyle of craft beer consumers. “We see that many of our consumers have active lifestyles that take them to places where cans are just a better fit,” he said. “They weigh less, they’re more compact and can be taken camping, hiking, backpacking, or to the pool, lake or beach.”
ABOUT RED BRICK BREWING CO.
Founded in 1993, Red Brick began its brewing odyssey at a small building in downtown Atlanta. It has established a 20-year tradition of producing fresh, interesting, and delicious brews for your drinking pleasure. It prides itself on crafting a variety of year-round and seasonal offerings. Including three core beers, two rotating seaonals, the Brick Mason seasonal series, and two varieties under the Laughing Skull brand.