Because We Think People Drink More Beer When It’s Warm Outside
WHITE PLAINS, N.Y. — Newcastle Brown Ale today announced the nationwide release of its Limited Edition beer, Newcastle Summer Ale. On shelves now for a limited time, Summer Ale is a light golden ale with a crisp citrus aroma and a dry, hoppy finish.
“In the spirit of Newcastle’s recent commitment to No Bollocks, and our pledge to tell it like it is, I will simply say: Summer Ale is a refreshing, delicious beer meant to be enjoyed in the summer, when it’s hot outside. We hope you buy a lot of it”
“In the spirit of Newcastle’s recent commitment to No Bollocks, and our pledge to tell it like it is, I will simply say: Summer Ale is a refreshing, delicious beer meant to be enjoyed in the summer, when it’s hot outside. We hope you buy a lot of it,” said Charles van Es, brand director, Newcastle Brown Ale.
Brewed with Optic malts and Styrian Golding and Challenger hops, Newcastle Summer Ale has an alcohol by volume (ABV) of 4.4 percent with 26 International Bittering Units (IBUs). The beer is brewed in partnership with the historic Caledonian Brewery.
Newcastle Summer Ale is available nationwide from May 2012 through July 2012 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Summer Ale will also be available on draught at pubs in select markets.
About Newcastle Brown Ale
A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy hardworking Geordie thirst in the town of Newcastle, England. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com or on Facebook at https://www.facebook.com/newcastle.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi MagicTM application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com or on Facebook at https://www.facebook.com/Heineken.