Mad River Brewing Announces New CEO

Photos by Lani

Blue Lake, CA — Mad River Brewing Company is excited to announce that Tom Del Sarto has joined their team as CEO. Del Sarto comes to Mad River with over 35 years of experience in the beer business. He began his career at Coors West Distributing on the San Francisco peninsula working his way up to Vice President/Managing Partner before transitioning his team to South Bay Beverage, the Miller/Coors distributorship in Santa Clara County.

Del Sarto is replacing Charlie Jordan, who has accepted a leadership position with a virtually located company that allows her more flexibility to spend time with family. “It is a very exciting time at Mad River right now,” said Ms. Jordan. “I am grateful to the owners for trusting me to lead the company through several changes including the completion of a brand refresh.”

For the past eight years, Del Sarto has provided consulting services to the beverage industry with a focus on the craft beer segment and distribution. On his decision to take the helm at one of California’s first craft breweries, Del Sarto states, “Mad River has a great product and great people. I feel that my experience on both the distributor and supplier side can help grow the business in the evolving craft beer market.”

Recent growth at the award-winning brewery also includes the addition of a kitchen to the Mad River Tap Room. The popular brew pub offers a family friendly environment with a variety of tasty cuisine for all ages, and local bands are featured on most nights. The outside beer garden welcomes pets and offers plenty of sunshine to enjoy your Mad River brew with family and friends.

About Mad River Brewing Company:

Built in Humboldt County in 1989, Mad River is an award-winning craft brewery and one of the first in California. Their distinct ales are renowned for their unique flavor profile and consistent quality. Their flagship brand, Steelhead Extra Pale Ale, and their John Barleycorn Barleywine have received gold medals at The Great American Beer Festival (GABF), the industry’s most prominent award. In 2010, Mad River Brewery was select as the “Small Brewery of the Year” by the GABF. The brewery produces a broad array of beer styles and flavor profiles.

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