With national sales meetings and annual business plan presentations ongoing, the Brewbound team reconvenes to discuss new products on the way from major craft producers Sierra Nevada and Firestone Walker — including a lifestyle tea brand, fruit beers and a hard seltzer. The team also discusses a recent report from Goldman Sachs’ Bonnie Herzog following the c-store focused NACS trade show that highlighted seltzers and beyond beer offerings from Constellation Brands, Anheuser-Busch, Molson Coors and Boston Beer.
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