COLORADO – Boulder Beer Company, one of America’s oldest and most storied craft breweries, is excited to announce the release of Bubbly By Nature, the Bubbly IPA. Following its brand refresh at the beginning of the year, Boulder Beer Company has been intent on not only paying homage to its storied past, but also ushering in a more contemporary approach toward its beer program.
Tropical and fruit-forward like modern IPAs, crisp and easy drinking like a lager, and more fruit-forward and lively like a hard seltzer, Bubbly by Nature pushes the boundary of innovation by fusing elements from three of the most popular craft segments on the market. This unique union results in its own naturally bubbly style.
“We always try to look at style trend data, not to see what everyone else is brewing, but instead to identify an opportunity that everyone else is missing,” explains Greg Owsley, founder of The Storied Brand and brand strategist for Boulder Beer Company. “So we went: fruity, citrusy IPAs are hot, crushable lagers remain a go-to, and seltzers are atomic. Could Boulder Beer triangulate our own original “Bubbly” recipe that plays up the best of all three styles? It’s up to the drinkers to decide, but to me, I think the crew nailed a brew that delivers an entirely unique delicious pleasure.”
Still brewed with just water, barley, hops, and yeast, Bubbly by Nature utilizes an English ale yeast strain for a drier finish while still allowing the malt and hops to shine. Additionally, the use of Sabro, CTZ and Mandarina Bavaria hops help to showcase a tropical fruit-forward juicy profile, without employing any actual fruit. Additionally, in wanting to create a lighter, more effervescent profile, Bubbly by Nature is carbonated at higher levels for a truly bubbly mouthfeel.
“At 4.5% ABV, Bubbly is awesome because it drinks light and is low in calories, very much like a seltzer, but it’s a beer,” said Sleeping Giant head brewer, Mikey Abell. “It’s a tropical, hoppy crusher for anyone, anytime, and also feeds your need for bubbles.”
“It’s the perfect white space between lager, hard seltzer and IPA,” noted Sleeping Giant president and founder, Matthew Osterman. “We think this innovative new hybrid of styles will be the perfect combination of flavors and mouthfeel to become the ultimate summertime crusher.”
ABOUT BOULDER BEER COMPANY
Founded in 1979, Boulder Beer Company has been a pioneer in the craft brewing industry for 40 years. From their early days brewing in “The Goatshed” north of Boulder, to brewing and packaging for a regional audience out of their European-style brewhouse on Wilderness Place, to now partnering with their friends at Sleeping Giant and Stem Ciders to team up and fuel growth in sales and marketing efforts. Boulder Beer’s passion for innovation and sustainability has seen them to their milestone 40th Anniversary in 2019 and will continue their legacy in the craft beer industry for years to come. Follow @BoulderBeerCo on Facebook, Instagram and Twitter. Learn more at boulderbeer.com
ABOUT SLEEPING GIANT
Sleeping Giant is the first dedicated contract brewing company in the Western United States. Catering to the craft beer community, Sleeping Giant offers a cutting-edge QA/QC program, approachable brew lengths, a variety of packaging options, and personalized customer service that sets it apart. Since the company was founded in 2015, it has supported the brewing and packaging needs of dozens of breweries across the country and grown to be Colorado’s fourth largest independent craft brewery. In Spring 2020, Sleeping Giant formed a partnership with Boulder Beer to oversee operational and creative control of the brand while preserving its storied legacy. Learn more at sleepinggiant.com.
ABOUT STEM CIDERS
Stem Ciders, a fast-growing regional cidery based in Lafayette, Colorado, distributes dry-focused craft ciders to 22 states and ships directly to consumers across 38 states. Stem continues to grow nationally with wholesale and retail focus, with two Colorado retail locations, a transportation company, a wood distributor, a contract production business, and recently launched a new purveyor of specialty foods and dry goods from Colorado producers—Acreage Provisions. In Spring 2021, Stem created a sales and marketing partnership with Boulder Beer Company to represent Boulder Beer Brands globally. Learn more at stemciders.com